Lead Marketer, AI Usage Automation

HubSpot; Ireland; Hybrid; EUR 69,000 - 105,000; Full time

Benefits offered by this job

Equity plan (RSUs)

Job summary

HubSpot seeks a Lead Marketer, AI Usage Automation, to define how data, AI, and digital experiences guide customers at scale. You’ll own the strategy for customer communications, identify targets, and design experiences across the journey, partnering with Marketing, Engineering, Analytics, and more.

You will craft briefs for engineering, lead experimentation, and communicate results to senior leaders, building scalable frameworks for digital experiences across HubSpot.

Qualifications

• Proven experience developing and executing digital usage communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation and optimization.
• Experience using data and performance insights to guide marketing decisions.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills to explain complex ideas to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content for customer-facing experiences.

Responsibilities

• Define the strategy for AI-powered customer automation and target signals.
• Design the ideal customer experience and translate into briefs for engineering.
• Collaborate across teams to resolve priorities and align on requirements.
• Write and quality-check email and in-app outputs; review AI prompts.
• Own experiment design, define hypotheses, and measure outcomes.
• Analyze program performance to derive insights and improvements.
• Build executive narrative through readouts, QBRs, and briefs.
• Develop repeatable frameworks to scale digital customer experiences.

Skills

Digital marketing strategy

Email automation

AI-powered customer experiences

Data-driven decision making

Cross-functional collaboration

Experimentation design

Strong communication

Job description

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale.

You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

• Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey.
• Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture.
• Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction.
• Write and quality-assure email and in-app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome.
• Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated.
• Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations.
• Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings.
• Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Required Qualifications

• Proven experience developing and executing digital usage communications across email automation and in-product communications.
• Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization.
• Experience using data and performance insights to make marketing decisions and improve results.
• Experience partnering across functions to move complex initiatives from strategy through execution.
• Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans.
• Strong communication skills with the ability to make complex ideas clear to technical and non-technical partners.
• Experience designing AI-powered, highly personalized customer experiences.
• Experience evaluating AI-generated content or prompt outputs for customer-facing experiences.

Nice-to-Have Qualifications

• Familiarity with building conversational AI, avatar, and chatbot experiences.
• Experience partnering on the architecture or technical design of scalable digital customer journeys.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.

This resource will help guide how we recommend thinking about the range you see.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

€69.200—€105.298 EUR

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award‑winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

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