Staff Technical Lead - Marketing Studio Intelligence

HubSpot; Ireland; Hybrid; EUR 132,000 - 191,000; Full time

Job summary

HubSpot is seeking a Staff Technical Lead for the Marketing Studio Intelligence group in Ireland. You will lead a small team, stay hands-on with Java backend work, and shape AI-powered experiences across marketing data, CRM, and campaigns.

You’ll partner with Product and UX to translate customer problems into scalable technical solutions, balance speed with quality, and mentor engineers to grow ownership and technical excellence.

Qualifications

• Significant experience designing, building, and operating backend software systems in production environments.
• Strong Java development skills and experience building production grade backend services.
• Experience leading a small engineering team while remaining an active contributor to code.

Responsibilities

• Lead a small team of 2-3 engineers, setting technical direction and delivering against goals.
• Design, build, and evolve backend services powering campaign integrations, measurement, and automation.
• Stay hands-on with production Java code and tackle key technical challenges.
• Lead design for integrations between Marketing Studio, HubSpot campaigns, assets, and data.
• Build scalable systems for analytics, attribution, and intelligent recommendations.
• Shape backend capabilities for AI-powered experiences using CRM data and engagement history.
• Break initiatives into technical plans; navigate architecture decisions and risks.
• Coach engineers through reviews and day-to-day guidance; mentor growth.
• Partner with Product/UX to balance speed, quality, and long-term health.
• Drive alignment across teams for shared services and platform capabilities.

Skills

Team leadership

Java backend

Kafka

MySQL

AI systems design

Code reviews

Observability

Product collaboration

Education

Bachelor's degree in CS or related

Tools

Java

Kafka

MySQL

Job description

POS-11333 Staff Technical Lead -

Marketing Studio Intelligence

Location: Ireland - Remote, Flex, or Office

Our mission at HubSpot is to help millions of organizations grow better. Marketing Studio Intelligence is building the intelligence layer behind HubSpot’s next-generation marketing platform. We bring together campaign performance, marketing assets, CRM data, and AI to help marketers understand what’s working, uncover opportunities, and discover what to do next.

This is a deeply customer-focused space, where we work closely with marketers to understand real problems and turn rapidly evolving AI capabilities into simple, trustworthy experiences that deliver meaningful value.

As a Staff Technical Lead, you’ll lead a small team of 2 - 3 engineers while staying deeply hands-on. You’ll partner closely with Product and UX to shape and build AI systems at scale, tackling ambitious problems across agentic systems, intelligent decisioning, AI quality, and evaluation.

What You’ll Do

• Lead a small team of 2 engineers, setting technical direction and helping the team deliver against shared product and engineering goals.
• Design, build, and evolve backend services that power campaign integrations, measurement, automation, and intelligent capabilities across Marketing Studio.
• Stay hands on with development, contributing production quality Java code and working directly on the team’s most important technical challenges.
• Lead technical design for integrations between Marketing Studio, HubSpot campaign systems, marketing assets, CRM data, and other platform capabilities.
• Build scalable systems that support campaign performance reporting, attribution, analytics, and intelligent recommendations.
• Help shape backend capabilities for AI powered experiences that use campaign context, CRM data, and engagement history to generate insights and recommendations.
• Break complex initiatives into clear technical plans and help engineers navigate architecture decisions, dependencies, tradeoffs, and delivery risks.
• Coach and mentor engineers through design reviews, code reviews, feedback, and day to day technical guidance.
• Partner with Product and UX to shape priorities and translate customer problems into technical approaches that balance speed, quality, and long term system health.
• Drive alignment across engineering teams when work spans shared services, campaign infrastructure, data systems, integrations, or Studio platform capabilities.

What You’ll Bring

• Significant experience designing, building, and operating backend software systems in production environments.
• Strong Java development skills and experience building production grade backend services, as well as Kafka, MySQL or comparable backend technologies.
• Experience technically leading a small engineering team while remaining an active contributor to the codebase.
• Experience coaching and mentoring engineers and helping others grow their technical skills and ownership.
• Strong understanding of system design, scalability, reliability, performance, fault tolerance, testing, and observability.
• Experience designing and delivering AI-powered products, agentic workflows, AI agents, recommendation systems, decisioning systems, personalization, or next-best-action experiences.
• Experience building the backend orchestration, services, APIs, and feedback loops that connect AI or ML models to real customer actions and outcomes.
• Experience working with complex, high-volume data and ensuring AI outputs are relevant, explainable, trustworthy, and useful to customers.
• Experience defining evaluation, monitoring, and learning mechanisms to assess the quality and impact of AI-generated recommendations or insights.
• Ability to partner effectively with ML and data science teams to integrate and productionize models, without necessarily owning model training or core ML infrastructure.
• Strong product judgment and customer empathy, with the ability to identify which insights will create genuine value and how they should be presented to customers.
• Ability to communicate complex AI concepts clearly and influence Product, Engineering, UX, Design, and business stakeholders.

Nice To Have Qualifications

• Direct experience with recommendation systems, decisioning, personalization, ranking, experimentation, or next-best-action products.
• Experience integrating CRM, marketing, campaign, advertising, or customer data across multiple systems.
• Experience in marketing technology or other domains where products help customers make data-informed decisions.
• Experience with Python or another transferable backend language in addition to, or instead of, Java. Check out our engineering blog to learn more.

Direct marketing or recommendation-system experience is a plus, but not required. We also welcome candidates with transferable experience building customer-facing AI products in areas such as customer support, prospecting, content, advertising, or other decision-support domains.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Individual compensation packages are determined using objective, role-related criteria, which may include skills, experience, qualifications, and other job-related factors.

This resource will help guide how we recommend thinking about the range you see.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range

€132.000—€191.385 EUR

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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