Insight Analyst

Primark; Dublin; On-site; EUR 55,000 - 85,000; Full time

Job summary

Primark is seeking an Insight Analyst to join its Applied Insights & Analytics team in Dublin. You’ll transform data and reporting into actionable recommendations that support smarter business decisions across Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance and Customer teams.

The ideal candidate is commercially minded, data-driven, and able to translate complex analysis into clear narratives for non-technical stakeholders.

Qualifications

• Experience in an analyst, insight, reporting or commercial analytics role, ideally within retail or consumer-focused environments.
• Strong SQL skills to query, join and interpret datasets.
• Experience using Power BI or Tableau to create dashboards and insights.
• Strong commercial awareness with KPI understanding and sales, margin, stock and operational performance.
• Ability to translate analysis into clear narratives for non-technical stakeholders.
• Proven stakeholder management and commercial partnering skills.
• Experience improving reporting and delivering value through analytics.

Responsibilities

• Insight Delivery & Analysis: Support the delivery of insight and analytics requests from business questions through to recommendations.
• Stakeholder Engagement: Partner with Business Partners to understand requirements and frame business questions.
• Data Analysis & Interpretation: Use SQL and analytics tools to analyse data and provide actionable insights.
• Storytelling & Communication: Translate analytical outputs into clear narratives for non-technical audiences.
• Reporting & Visualisation: Develop dashboards, scorecards and reporting packs delivering trusted insights.
• Business Performance Support: Contribute to commercial reviews and decision-support materials.
• Continuous Improvement & Collaboration: Work with analysts, data engineers and data scientists to improve reporting.

Job description

Technology at Primark

Our technology team is actively shaping the next wave of advancements. Engaged with innovative initiatives, your expertise will propel our business into the future. Collaborating with a creative team of tech enthusiasts, you’ll contribute your unique skills to fuel our technological advancements.

Technology at Primark

Our technology team is actively shaping the next wave of advancements. Engaged with innovative initiatives, your expertise will propel our business into the future. Collaborating with a creative team of tech enthusiasts, you’ll contribute your unique skills to fuel our technological advancements.

We are seeking an Insight Analyst to join Primark’s Applied Insights & Analytics team, transforming data and reporting into actionable recommendations that support better business decisions. Working closely with stakeholders across Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance and Customer teams, you will use data, reporting tools and insight applications to identify opportunities, answer key business questions and drive measurable commercial value. The ideal candidate will be commercially minded, data-driven and skilled at translating complex analysis into clear, compelling insights that inform action.

What You’ll Do

• Insight Delivery & Analysis: Support the delivery of insight and analytics requests from business question through to recommendation, helping stakeholders make informed commercial decisions.
• Stakeholder Engagement: Partner with Business Partners and commercial teams to understand requirements, frame business questions and identify the most appropriate data and insight sources.
• Data Analysis & Interpretation: Use SQL, insight applications and reporting tools to analyse data, uncover trends and provide actionable insights across trading, customer and operational functions.
• Storytelling & Communication: Translate complex analytical outputs into clear, compelling narratives and recommendations that are easily understood by non-technical audiences.
• Reporting & Visualisation: Develop and maintain dashboards, scorecards and reporting packs that deliver consistent, trusted and actionable business insights.
• Business Performance Support: Contribute to stakeholder updates, commercial reviews and decision-support materials that drive action, improve performance and support strategic decision-making.
• Continuous Improvement & Collaboration: Work closely with analysts, Business Partners, Data Engineers and Data Scientists to improve reporting, enhance data quality and deliver impactful, joined-up analytics solutions.

What You’ll Bring

• Analytics & Insights Experience: Experience in an analyst, insight, reporting or commercial analytics role, ideally within retail, FMCG, grocery, apparel or another fast-paced consumer-focused environment.
• SQL & Data Analysis Skills: Strong SQL skills with the ability to query, join and interpret datasets confidently, using data to answer business questions and support decision-making.
• Reporting & Visualisation Tools: Experience using Power BI, Tableau or similar reporting and analytics platforms to create dashboards, scorecards and actionable business insights.
• Commercial Acumen & KPI Understanding: Strong commercial awareness with the ability to connect analysis to sales, margin, stock, customer and operational performance, supported by a solid understanding of KPI frameworks and performance measurement.
• Data Storytelling & Communication: Ability to translate complex analytical findings into clear, compelling narratives, visualisations and recommendations for non-technical stakeholders.
• Stakeholder Management & Commercial Partnering: Proven ability to collaborate with stakeholders, challenge assumptions constructively, shape analytical requirements and deliver insight that drives measurable business outcomes.
• Continuous Improvement & Value Delivery: Experience improving reporting, simplifying processes and identifying opportunities that support sales growth, margin improvement, operational efficiency and better business decision-making.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re Caring and always strive to put people first. We’re also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.

REQ ID: JR-12061