Head of Performance Growth & DTC Creative (Remote)

Scale Jet; Dublin; On-site; EUR 104,000 - 156,000; Full time

Job summary

Folqs is hiring a performance creative lead to own the entire creative system across Meta, Google, TikTok, and advertorial funnels. You will direct research, messaging, production, testing, and scaling of winning creatives to maximize ROAS.

You’ll work closely with founders in a fast-paced setting, overseeing scripting, briefs, and a data-driven testing pipeline, with a focus on direct-response performance.

Qualifications

• 4+ years creating performance creatives for D2C/eCommerce brands or agencies.

Responsibilities

• Own creative strategy across Meta, Google, TikTok paid, and advertorial funnels.
• Build and manage full funnels: landing pages, advertorials, VSLs, email sequences.
• Identify angles and hooks from reviews, surveys, Reddit, and competitor ad libraries.
• Create briefs for editors, UGC creators, and designers; oversee scripting and page copy.
• Maintain daily performance reads on ROAS, CTR, hook rate, and creative fatigue; decide what to kill, scale, or iterate.
• Manage production pipeline: sourcing UGC creators, editors, and ensuring a steady stream of fresh assets.
• Implement structured testing frameworks with one-variable-at-a-time experiments.

Skills

Paid media

Direct-response

AI fluency

Creative strategy

Copywriting

End-to-end pipeline

Tools

Motion

Foreplay

Meta Ads Library

Northbeam

Triple Whale

Job description

Folqs is hiring a performance creative lead to own the entire creative system across Meta, Google, TikTok, and advertorial funnels. You will direct research, messaging, production, testing, and scaling of winning creatives to maximize ROAS.

You’ll work closely with founders in a fast-paced setting, overseeing scripting, briefs, and a data-driven testing pipeline, with a focus on direct-response performance.