Growth Marketing Manager - Staking

Blockdaemon; Galway; Remote; EUR 76,000 - 103,000; Full time

Job summary

A leading blockchain infrastructure provider is seeking a Growth Marketing Manager to lead their staking initiatives. This role involves developing marketing strategies, engaging with the crypto community, and analyzing market trends. The ideal candidate has over 5 years of digital marketing experience in fintech or cryptocurrency and is proficient in analytics tools. You will play a vital role in driving awareness and growth of staking products.

Benefits

Flexible work environment

Opportunity to work in a growing sector

Qualifications

• Minimum of 5 years in digital marketing, focusing on fintech or cryptocurrency.
• Strong understanding of blockchain and crypto staking.
• Proficiency in analytics tools to interpret data.

Responsibilities

• Develop and execute marketing strategies for staking services.
• Plan and optimize multi-channel marketing campaigns.
• Collaborate to produce engaging educational content.
• Conduct market research and analysis to identify opportunities.

Skills

Digital marketing

Blockchain technology

Analytical skills

Creativity

Communication

Tools

Posthog

Google Analytics

Salesforce

Hubspot

Adobe Creative Suite

Job description

Position Overview

We are seeking a highly motivated Growth Marketing Manager based on the US East Coast or EMEA to spearhead our staking initiatives. This role is perfect for a strategic thinker with a passion for blockchain technology and a proven track record in digital marketing. You will be responsible for driving awareness, engagement, and growth of our staking products, leveraging your deep understanding of the crypto market and innovative marketing techniques.

Your Impact

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies to promote our protocol staking services, aligning with global business objectives.
• Lead Generation and Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns (including social media, content marketing, email marketing, and paid media) to drive user acquisition and retention.
• Content Creation: Collaborate with internal teams and external partners to produce high-quality, engaging content that educates and informs our audience about the benefits and mechanics of crypto staking.
• Market Analysis: Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats in the crypto market.
• Community Engagement: Foster and grow an active community of crypto enthusiasts and stakeholders through events, webinars, and online forums.
• Data-Driven Decisions: Utilize analytics tools to track and report on campaign performance, deriving actionable insights to continually refine and improve marketing strategies.
• Stakeholder Collaboration: Work closely with product, engineering, and customer support teams to ensure marketing efforts are aligned with product developments and customer needs.
• Brand Advocacy: Act as a brand ambassador at industry events and conferences, promoting our staking solutions and enhancing our presence in the crypto community.
  
  

Role Requirements

• Experience: Minimum of 5 years in digital marketing, with a focus on the fintech or cryptocurrency sectors. Prior experience in promoting staking products.
• Technical Proficiency: Strong understanding of blockchain technology, crypto staking, decentralized finance (DeFi) ecosystems, and broader cryptocurrency ecosystem
• Analytical Skills: Proficiency in using analytics tools (e.g., Posthog, Google Analytics, Tableau) to interpret data and guide decision-making.
• Creativity: Demonstrated ability to craft compelling narratives and innovative marketing campaigns.
• Communication: Excellent verbal and written communication skills, with the ability to articulate complex concepts to a diverse audience.
• Adaptability: Ability to thrive in a fast-paced, rapidly changing environment and manage multiple projects simultaneously.
  
  

Nice-to-Have Skills

• Experience in a highly cross functional, data-driven role
• Attention to detail while being able to think and analyze holistically and at a high level
• Able to prioritize work, pivot as necessary and meet deadlines
• You enjoy entrepreneurial environments and want to help build something meaningful
  
  

Tech Stack

• Marketing Automation and CRM: Understanding of marketing and customer retention management tools (e.g. Salesforce, Hubspot, Wordpress, Webflow)
• Digital Marketing: Experience Google Ads, Adobe Creative Suite, Figma, direct marketing and customer segmentation, A/B testing software
  
  

About Us

We Power the Blockchain economy.

Blockdaemon powers the blockchain economy with its suite of industry-leading

infrastructure solutions. We are a globally established, ISO-27001 certified partner with extensive protocol coverage, offering technical depth, industry-leading SLAs, 70+ global points of presence through 10+ cloud and bare metal providers, and 24/7 support for an unmatched institutional-grade experience. We provide integrated business solutions to exchanges, custodians, crypto platforms, financial institutions, and developers using our end-to-end suite of blockchain tools, including dedicated nodes, APIs, staking, liquid staking, MPC tech, and more. Blockdaemon provides its customers with the confidence to quickly and easily scale without compromising security or compliance.

We are a globally distributed team.

Blockdaemon is an Equal Opportunity Employer.