Group Head of Marketing

Newscareers; Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Bike for Work

Book discount

Parental leave

Exclusive events

Wellbeing benefits

Pension scheme

LinkedIn Learning

Holiday allowance

Volunteering days

Job summary

Onic is seeking a Group Head of Marketing to lead the strategic development and execution of our brand identity across all brands. You will drive brand recognition, listener loyalty, and brand fame for our flagship FM stations and expanding digital portfolio.

You will manage a multi-disciplinary marketing team, collaborate with senior leaders, and push creative, data-driven campaigns to grow MAU, registrations on the Onic Player, and sponsorship-led revenue while ensuring consistency with brand

Qualifications

• Senior-level marketing leadership background in fast-paced media, entertainment, or tech-led consumer brand environment.
• Ability to manage a multi-brand strategy within complex branding frameworks.
• Strong strategic foresight across digital channels (apps, social media, digital audio, video on demand).
• Demonstrated success in leading cross-functional teams and influencing executives.
• A strong creative eye with a passion for design, storytelling, and impactful campaign delivery.

Responsibilities

• Lead and run strategic marketing campaigns across app, social, digital audio, and video-on-demand platforms to boost audience reach and engagement.
• Develop and grow a multi-disciplinary marketing team aligned with brand standards.
• Collaborate with the Managing Director and Content Directors to align marketing strategies with business goals and drive Shared Listening and Reach across JNLR reports.
• Spearhead initiatives to increase Monthly Active Users (MAU) and registration conversions on the Onic Player.
• Oversee periodic market research to track and improve brand awareness and Brand Love scores across our portfolio.
• Partner with commercial teams on marketing-led initiatives that generate sponsorship interest and support digital revenue growth.

Skills

Marketing leadership

Multi-brand strategy

Digital marketing

Cross-functional collaboration

Brand storytelling

Job description

Job Description

Your role:

As Group Head of Marketing, you will lead the strategic development and execution of Onic's brand identity across all brands. You will be responsible for driving brand recognition, listener loyalty, and brand fame for our flagship FM stations (FM104, Dublin's Q102, Cork's 96FM, C103, Limerick's Live 95, LMFM and U105)) and our expanding digital portfolio. Your goal is to make Onic synonymous with audio entertainment in Ireland.

Day to day you will:

• Lead and execute strategic marketing campaigns across app, social media, digital audio, and video-on-demand platforms to boost audience reach and engagement.
• Manage and develop a multi-disciplinary marketing team, encouraging creative boundary-pushing while keeping all output aligned with brand standards.
• Collaborate with the Managing Director and Content Directors to align marketing strategies with business goals and drive "Shared Listening" and Reach across JNLR reports.
• Spearhead initiatives to increase Monthly Active Users (MAU) and registration conversions on the Onic Player.
• Oversee periodic market research to track and improve brand awareness and "Brand Love" scores across our portfolio.
• Partner with commercial teams on marketing-led initiatives that generate sponsorship interest and support digital revenue growth.

What we're looking for from you:

• Senior-level marketing leadership background within a fast-paced media, entertainment, or tech-led consumer brand environment.
• Proven ability to manage a multi-brand strategy and navigate complex corporate branding frameworks.
• Strong strategic foresight across digital channels, including apps, social media, digital audio, and video on demand.
• Demonstrated success in leading cross-functional teams and influencing key executive stakeholders.
• A strong creative eye with a passion for exceptional design, storytelling, and impactful campaign delivery.

We are Onic:

Every day our audiences welcome us into their lives and allow us to share their day through. Individually and collectively in every setting and at any time of the day we are their trusted companion. Their trust allows us to connect in a deep and meaningful way across our audio, digital and online platforms. The fusion of the strength of our heritage and our cutting edge innovation enables us to deliver what our communities want, when they want it. We're about connecting and cultivating communities of loyal listeners, online and on-air. With a monthly media footprint of over 10 million across on air and digital we have real broadcast coverage across Ireland. A national network that is proudly local and boldly vocal about what makes you – and us – unique. We know when to turn up the volume and when to dial it back. We're all about celebrating local culture while staying tuned in to global trends. Our fresh, inclusive outlook means we can meet the needs of our local yet diverse communities while still connecting with a savvy, worldly audience. For more check out Onic.ie

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• 'Bikes for Work' ' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday plus bank holidays, as well as an extra anniversary day off
• Up to 3 paid volunteering days per year to support causes you care about

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [e-mail] to discuss how we can support you to perform at your best.