Global Brand Manager

Aerogen; Galway; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Development opportunities

Aerogen Connect program

Charitable giving program

Job summary

Aerogen, based in Galway, Ireland, is a world leader in acute care aerosol drug delivery. The Global Marketing Manager- Acute Care will shape and execute go-to-market strategies across international markets, translating complex device technology into a compelling value story for clinicians, patients and regulators.

You will lead strategic marketing, market insights, product launches, digital campaigns, and cross-functional collaboration with R&D, regulatory and sales.

Qualifications

• Bachelor's degree or equivalent work experience in marketing, sales, commercialization, or medical roles.
• Experience in respiratory medical device segments and global aerosol delivery markets.
• Proven ability to lead a cross-functional team in a regulated environment.

Responsibilities

• Develop and execute go-to-market strategy for Aerogen’s Acute Care segment.
• Lead market research to identify trends and competitive dynamics.
• Define global brand strategy and ensure regional consistency.
• Collaborate on global product launches with R&D, regulatory, and sales teams.
• Oversee digital marketing, including SEO, content, and campaigns.
• Engage with KOLs and thought leaders to bolster credibility.
• Manage marketing budget and measure ROI.
• Coordinate regulatory/compliance alignment of materials.
• Strengthen market access, pricing, and HEOR strategies.
• Report KPIs and adjust plans based on performance.

Skills

Strategic marketing leadership

Global marketing

CRM & digital marketing

Stakeholder management

Analytical thinking

Financial acumen

Cross-functional collaboration

Entrepreneurial mindset

Communication skills

Data-driven decision-making

Education

Bachelor's degree

Tools

CRM systems

Microsoft Office (Excel/PowerPoint/Word/Outlook/Teams)

Job description

Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards, including being named Galway Chamber Company of the Year 2025, and twelve-time winner of the Zenith Award for Respiratory Care Excellence in North America, our employees make a difference to patients' lives every day, having reached over 30 million patients in more than 80 countries.

Today, Aerogen is powered by a global team representing 54 nationalities, working together with a shared commitment to improving patient care. Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work.

We lead the way by finding innovative solutions to even the most complex problems, all in the name of delivering better patient outcomes.

Our business continues to grow rapidly across the globe and, as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours, and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.

What is the role?

As Global Marketing Manager- Acute Care, you will be instrumental in shaping and executing comprehensive go-to-market strategies that drive brand awareness, enhance market penetration, and foster revenue growth across diverse international markets for Aerogen.

You will combine a profound understanding of the medical device landscape and specialised knowledge in aerosol drug delivery technology with a robust track record of success in global marketing within the healthcare or medical device sectors.

You will take complex technical features and translate them into a compelling story about the value Aerogen brings, tailored to various stakeholders including healthcare professionals, patients, and regulatory bodies. Through your work, you will position the company for sustained growth and competitive advantage in a rapidly evolving industry.

What are the key responsibilities?

• Strategic Marketing Leadership: Develop and implement the comprehensive go-to-market strategy for Aerogen’s Acute Care segment, aligned with Aerogen’s ambition to continue to protect and grow this segment as core to its business.
• Market Analysis & Insights: Lead market research efforts to identify trends, customer needs, and competitive dynamics in the aerosol drug delivery space. Provide actionable insights to guide product development and market positioning.
• Brand Management: In partnership with Global Comms, help define and communicate the global brand strategy for the aerosol drug delivery portfolio, ensuring consistency across regions while tailoring to local market needs.
• Product Launches: Partner with New Product Commercialization on global launch strategies for new products, working closely with cross-functional teams including R&D, regulatory, sales, and medical affairs to ensure successful product introductions in key markets.
• Digital Marketing & Content: Develop and oversee digital marketing strategies, including online campaigns, SEO, social media, and content marketing, to drive awareness and engagement within the healthcare community.
• Key Opinion Leader (KOL) Engagement: Cultivate relationships with global thought leaders, clinicians, and industry experts to enhance product credibility and adoption within the medical community.
• Budget Management: Oversee global marketing budgets, ensuring optimal allocation of resources for maximum ROI on marketing initiatives.
• Regulatory & Compliance Coordination: Ensure all marketing materials and strategies comply with local and international regulations, working closely with regulatory and legal teams.
• Value Strategy: Build competencies and create excellence in market access strategies, contracting, pricing, and HEOR where strengthening is required.
• Cross-functional Collaboration: Work with product development, regulatory, and regional teams to align marketing efforts with broader corporate goals and ensure successful commercialization.
• Performance Tracking & Reporting: Establish KPIs and regularly report on the performance of marketing strategies, adjusting plans to meet dynamic market conditions and business objectives.

What education and experience are required?

• A relevant bachelor’s degree or equivalent work experience and can prove in-depth experience in marketing, sales, commercialization, or relevant medical roles.
• Experience in respiratory medical device segments, ideally in the global nebulized aerosol device market, including customer and patient segments as well as competitor and partner product offerings.
• Expertise in developing and executing global marketing strategies in highly regulated industries and can share examples of leading a cross-functional team in a matrix organisation, from setting a vision and defining clear expectations and roles to keeping the team on track for delivery.

What key skills will make you great at the role?

• Strong understanding of the healthcare ecosystem, including pharmaceutical partnerships, regulatory constraints, and clinical applications.
• Data-driven decision-maker with strong analytical skills and experience in market research and insights.
• Exceptional verbal and written communication skills with the ability to influence stakeholders at all levels.
• Experience with digital marketing platforms and tools, including CRM systems, SEO, and content marketing.
• Global mindset, with demonstrated success working in international markets and a strong understanding of cultural differences and regulatory requirements.
• Effective internal stakeholder management and cross-functional influencing skills.
• Good level of financial and analytical capability, enabling rapid assimilation of key data to develop strong business cases and support relative prioritisation.
• Ability to drive business results while ensuring effective collaborative cross-functional engagement and influencing, including with customers, key internal stakeholders, and senior management.
• Entrepreneurial mindset to drive business performance and improve business processes and cross-functional team performance.
• Ability to analyse, critique, and synthesise inputs and ideas, adapting the length and detail of communication to different audiences.
• High level of self-awareness and desire to learn and develop.
• Demonstrable track record of displaying good judgement in business decisions and ethical business behaviour.
• Proficient in Microsoft Office products, including Excel, Outlook, PowerPoint, Word, and Teams, with the ability to interrogate databases for data analysis.

Travel Requirements:

• This role requires the ability to travel domestically and internationally to meet customers and colleagues for approximately 30% of your time.

What is it like to work at Aerogen?

Our purpose is to transform patients' lives and innovation is embedded in our culture. This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:

• Opportunities for development and professional growth.
• "Aerogen Connect" – our employee-led program that helps our global teams unite and have fun.
• We donate 1% of profits and time to charities and organizations.

Visit our careers website for more information about life at Aerogen.

Aerogen is committed to promoting diversity, inclusion, and equality in the workplace. If you have difficulty using our application process, please contact us via email at [e-mail]. Please provide your name and preferred contact method