Employer Brand Manager

EY; Dublin; On-site; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Pension

Hybrid Working

Discounted health insurance

Travel Pass

EY Gym

Web Doctor

Job summary

EY Ireland is seeking an Employer Brand Manager to lead and evolve EY Ireland's employer brand strategy across the Irish market. You will shape how EY is perceived as an employer, developing compelling talent-attraction campaigns and building brand experiences that resonate with diverse audiences.

Reporting to the Marketing Director, you will drive integrated recruitment marketing strategies supporting hiring across students, graduates and experienced hires, working with Talent, Brand, Marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Human Resources or related field.
• Significant experience in employer branding and talent attraction marketing.
• Proven success delivering integrated marketing campaigns with measurable outcomes.
• Strong understanding of employer branding, digital channels and candidate engagement.
• Experience managing budgets, agencies and cross-functional projects.
• Strong analytical abilities with data-driven recommendations.
• Excellent communication, presentation and stakeholder management skills.

Responsibilities

• Develop and execute a market-leading employer brand strategy aligned with EY Ireland's priorities.
• Lead integrated recruitment marketing campaigns across digital, social, events and partnerships.
• Oversee EVP messaging tailored to diverse talent segments and market needs.
• Lead EY Ireland's student and graduate attraction marketing strategy.
• Manage relationships with internal and external partners to maximise reach.
• Define and track employer brand metrics and report to senior stakeholders.

Skills

Employer branding

Talent attraction marketing

Brand marketing

Digital marketing

Budget management

Stakeholder management

Campaign management

Education

Bachelor's degree in Marketing, Communications, Business, HR

Job description

• Business Area: Brand, Marketing, Communications (Markets)

• Location: Dublin, Ireland
• Level: Manager
• Available for Work Visa Sponsorship: No
• Business Area: Brand, Marketing, Communications (Markets)

EY Employer Brand Manager

The Opportunity

This is an exciting opportunity to lead and evolve EY Ireland's employer brand strategy at a time of significant growth and transformation. As Employer Brand Manager, you will be responsible for shaping how EY is perceived as an employer across the Irish market, developing compelling talent attraction campaigns and building brand experiences that resonate with diverse talent audiences.

Working closely with Talent, Brand, Marketing & Communications (BMC), Service Line leaders and external partners, you will drive integrated recruitment marketing strategies that support our hiring ambitions across all levels, from students and graduates through to experienced hires and leadership talent.

Reporting to the Marketing Director, you will act as the central point of expertise for employer branding, bringing together market insights, data, storytelling and creative campaigns to strengthen EY's reputation and enhance the candidate experience.

Your Key Responsibilities

Employer Brand Strategy and Planning

• Develop and execute a market-leading employer brand strategy aligned with EY Ireland's business priorities, growth plans and talent acquisition objectives.
• Drive initiatives that strengthen EY's position as an employer of choice across key talent segments.
• Partner with leadership teams to align employer branding activities with workforce planning and hiring priorities.
• Ensure all employer brand communications authentically reflect EY's purpose, culture, values and employee experience.

Recruitment Marketing and Campaign Delivery

• Lead the planning, development and execution of integrated recruitment marketing campaigns across digital, social, events, partnerships and traditional channels.
• Create innovative campaigns that increase awareness, engagement and candidate conversion across priority talent audiences.
• Oversee the production of marketing assets, content and advertising materials, ensuring consistency with EY brand standards.
• Develop compelling employer value proposition (EVP) messaging tailored to diverse talent segments and market needs.

Early Careers and Student Attraction

• Lead EY Ireland's student and graduate attraction marketing strategy, ensuring the firm maintains a strong presence across universities and key talent networks.
• Develop campaigns and content that engage early career talent and support graduate recruitment objectives.
• Oversee and continuously optimise careers website content and candidate journeys to enhance the user experience and improve application conversion rates.

Stakeholder and Partner Management

• Build strong relationships with stakeholders across Talent, Service Lines, BMC and the wider UKI network to drive collaboration and achieve shared outcomes.
• Work closely with internal creative teams to develop engaging and impactful employer brand campaigns.
• Manage relationships with external agencies, media partners, job boards, universities and sponsorship partners to maximise reach and effectiveness.
• Act as a trusted advisor on employer brand best practice, market trends and talent attraction strategies.

Insights, Analytics and Performance

• Conduct regular market research and competitor analysis to identify emerging trends, opportunities and risks.
• Leverage data and insights to inform strategy, optimise campaign performance and improve return on investment.
• Define and track key employer brand metrics including awareness, engagement, candidate quality, diversity outcomes and conversion performance.
• Produce regular reporting and strategic recommendations for senior stakeholders.

Budget and Governance

• Manage employer branding budgets effectively, ensuring resources are allocated to maximise business impact.
• Ensure all campaigns and activities comply with EY brand guidelines and governance requirements.
• Continuously evaluate new channels, technologies and approaches to improve effectiveness and efficiency.

To Qualify for the Role, You Must Have

• Bachelor's degree in Marketing, Communications, Business, Human Resources or a related discipline.
• Significant experience in employer branding, talent attraction marketing, brand marketing or a related field.
• Demonstrated success developing and delivering integrated marketing campaigns that drive measurable business outcomes.
• Strong understanding of employer branding principles, digital marketing channels and candidate engagement strategies.
• Experience managing budgets, agencies and cross-functional projects.
• Strong analytical capabilities with the ability to interpret data and convert insights into actionable recommendations.
• Excellent communication, presentation and stakeholder management skills.

Ideally, You'll Also Have

• Experience working within professional services, consulting, technology or other complex matrix organisations.
• Experience supporting student, graduate and early careers recruitment programmes.
• Knowledge of social media advertising, content marketing, SEO and recruitment marketing technologies.
• Experience developing diversity-focused attraction campaigns and employer brand initiatives.

What We Look For

We're looking for a strategic, creative and data-driven marketing professional who is passionate about helping organisations attract exceptional talent. You'll be someone who combines commercial thinking with creative storytelling and thrives in a collaborative environment where you can influence, innovate and make a measurable impact.

What Working At EY Offers

We offer a competitive remuneration package. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Support and coaching from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

All our employees are given a benefits package which they can tailor to suit their individual preferences. Our range of benefits include:

• Pension
• Cash incentives for referrals
• Maternity & Paternity leave
• Hybrid Working
• Discounted health insurance
• Work Mobile
• Bike to work Scheme
• EY Gym
• Web Doctor - Free unlimited online GP consultations for you and your family
• TECH MBA paid by EY
• Recognition Awards
• Travel Pass
• The purchase of additional annual leave
• Wellness rooms available in some offices

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

Career Progression

• When you join EY, you will be supported to ensure that you are enhancing your skills from day one.
• Continuous learning, where you can develop the mindset and skills to navigate whatever comes next.
• As you grow and develop here, you’ll discover opportunities to help customise your career journey, so that it’s as unique as you are - success is defined by you, we will provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership, we will give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture, you will be embraced for who you are and empowered to use your voice to help others find theirs.
• We have embraced Hybrid working at EY adding greater flexibility and autonomy to the roles of our employees.

Inclusion & Diversity

We hold a collective commitment to foster an environment where all differences are valued and respected, practices are equitable and everyone experiences a sense of belonging: Inclusion, diversity, and equity are part of who we are at EY. We believe that the highest-performing teams maximise the power of different perspectives and backgrounds. These teams are both diverse and inclusive and are willing to invite and learn from other perspectives. Our ability to include various viewpoints into our mindsets, behaviours and operations is fundamental to driving innovation, building strong relationships, and delivering the best solutions for our clients. We recognise the strength that comes from having a diverse workforce and building a culture where we support all our people to achieve their potential. You’ll be embraced for who you are and empowered to use your voice to help others find theirs. As an equal opportunities’ employer, we welcome applications from people of all backgrounds. Reasonable accommodations are offered at every stage of our recruitment process.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.