Digital Marketing Executive

Prosperity Recruitment; Leinster; Hybrid; EUR 40,000; Full time

Job summary

An innovative PR agency is seeking a Senior Digital Executive to elevate their digital campaigns. This role offers an exciting opportunity to collaborate with passionate professionals and make a global impact. You will be at the forefront of developing and executing digital strategies that align with client goals, utilizing your expertise in SEO, PPC, and content creation. The company promotes a hybrid work environment, ensuring a balance between collaboration and flexibility. If you are a creative thinker with a proactive attitude and a desire to grow, this position is perfect for you.

Benefits

Hybrid working structure

Annual performance bonus

Company pension scheme

Professional development opportunities

Subsidised mobile and broadband costs

Social and wellbeing events

Qualifications

• 2+ years of experience in digital marketing campaigns.
• Strong written communication and creativity in digital content.

Responsibilities

• Manage digital activities including paid media and community engagement.
• Produce engaging digital content across various platforms.

Skills

Digital Campaign Planning

Paid Media Strategy

SEO

PPC

Content Development

Performance Reporting

Analytical Mindset

Project Management

Education

Bachelor’s Degree in Communications

PR Qualification

Tools

Google Analytics

Meta Ads

LinkedIn Ads

TikTok Ads

Google Ads

Canva

Job description

Senior Digital Executive

Prosperity is currently working with one of Irelands leading PR agencies in Ireland, that has cultivated a strong portfolio of leading Global and National clients.

They are currently recruiting for a Senior Digital Executive (PR) to join their Dublin office.

This is a fantastic opportunity to work with a team who are passionate about raising the bar in PR/Communications across Ireland.

The ideal candidate will show lots of motivation, good decision-making, and creativity. They'll put their energy, enthusiasm, and determination into everything they do.

What’s in it for you?

Salary 40k | Career progression | Global impact | Hybrid work

Position Overview

The successful candidate will play a key role in developing and executing digital campaigns that drive client success and align with their broader business goals. This role requires a skilled digital marketer and social media strategist with expertise across paid media, influencer engagement, SEO, PPC, content development, and performance reporting. Focus, energy, and persistence are essential qualities for success.

Key Responsibilities

• Manage day-to-day digital activities, including creative development, paid media strategy and execution, community engagement, social listening, influencer partnerships, and campaign measurement.
• Collaborate with cross-functional teams to deliver digital strategies for corporate and consumer brands, covering paid media, content planning, and channel optimisation.
• Produce and distribute engaging digital content (written, video, and visual) across social media, websites, blogs, and newsletters.
• Design and oversee influencer marketing programmes for client campaigns.
• Monitor and report on KPIs using analytics tools, providing insights and recommendations to drive ongoing campaign improvements.
• Contribute to internal initiatives, including innovation within the digital service offering, brainstorming for new business, mentoring, training, and talent development.
• Work closely with other agency teams to ensure digital solutions are seamlessly integrated into multi-channel communication strategies.
• Maintain strong relationships with external partners (creative agencies, analytics providers, event specialists) to deliver cohesive, results-driven campaigns.
• Develop a deep understanding of client industries and proactively provide strategic advice across all communications channels, with a digital emphasis.
• Stay informed on digital industry trends, emerging technologies, and sector developments.

Skills and Competencies

• Creative thinker with a strong grasp of digital campaign planning.
• Working knowledge of paid media strategy and platforms (Meta, LinkedIn, TikTok, Google Ads).
• Analytical mindset with the ability to interpret data and extract actionable insights.
• Strong project management and multi-tasking abilities.
• Understanding of the digital and communications landscape.
• Strong, flexible writing skills adaptable to different audiences and platforms.
• Enthusiastic self-starter with a proactive attitude and eagerness to grow professionally.

Qualifications and Experience

• Minimum of 2 years' experience working on digital marketing campaigns.
• Bachelor’s degree in communications, digital marketing, public relations, journalism, or a related field. (A PR qualification is a plus.)
• Strong written communication skills, a flair for creativity, and a thorough understanding of influencer marketing, integrated communications, and content strategy.
• Solid grasp of best practices in digital marketing, campaign analysis, and audience behaviour tracking.
• Familiarity with a range of digital marketing tactics, including SEO, PPC, content marketing, email marketing, and digital advertising.

Desired Additional Skills

• Experience creating digital content (knowledge of Canva and video editing tools is advantageous).
• Platform expertise across Meta, LinkedIn, TikTok, and Google Ads.
• Strong familiarity with analytics tools like Google Analytics and native social platform insights.
• Ability to adjust campaigns in real time based on performance data.
• Detail-oriented and results-driven approach.
• Natural creative flair and innovative thinking.

Benefits

• Hybrid working structure with three core office days
• Annual performance bonus
• Company pension scheme
• Ongoing professional development and training opportunities
• Subsidised mobile and home broadband costs
• A vibrant, supportive workplace with social and wellbeing events