Director, Technology Solutions Marketing & Strategy

BENTLEY SYSTEMS, INC.; Dublin; On-site; EUR 145,000 - 190,000; Full time

Job summary

Bentley Systems seeks a marketing leader to define and drive the market narrative for core technology platforms, including digital twins, AI, connected data, and platform capabilities.

Reporting to the VP of Product & Industry Marketing, you will partner with executive leadership to develop long-term technology narratives, guide thought leadership, and ensure consistent positioning across products, industries, and go-to-market programs.

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Demonstrated success influencing executive leaders and shaping company-wide technology strategy and messaging.
• Proven ability to lead through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Technical fluency and intellectual curiosity in relevant technology domains.
• Bachelor's degree required or equivalent training or experience.

Responsibilities

• Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Serve as the primary marketing advisor for Bentley's horizontal technology portfolio.
• Translate technology strategy into differentiated market positioning and strategic messaging.
• Define messaging frameworks for Bentley's core technology platforms.
• Ensure consistent positioning across industries, products, and go-to-market initiatives.
• Develop differentiated value propositions grounded in customer outcomes.
• Drive Bentley's technology thought leadership by identifying emerging trends and partnering with executives on key industry narratives.
• Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.
• Lead, coach, and develop a team of solution marketers.
• Personally lead strategic technology solution initiatives while remaining hands-on in messaging and positioning.
• Align team priorities with business objectives and evolving market opportunities.
• Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Establish scalable frameworks, standards, and processes for consistent execution across the organization.
• Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise technology trends.
• Synthesize analyst, customer, competitive, and market insights into forward-looking positioning and strategic recommendations.

Skills

Executive leadership

Storytelling

Cross-functional leadership

Marketing strategy

B2B technology marketing

Influence across matrix

Technical curiosity

Education

Bachelor's degree

Job description

Bentley Systems seeks a marketing leader to define and drive the market narrative for core technology platforms, including digital twins, AI, connected data, and platform capabilities.

Reporting to the VP of Product & Industry Marketing, you will partner with executive leadership to develop long-term technology narratives, guide thought leadership, and ensure consistent positioning across products, industries, and go-to-market programs.