Director, EMEA Field Marketing

PROCORE TECHNOLOGIES CONSTRUCTION SOFTWARE LIMITED; Dublin; On-site; EUR 134,000 - 184,000; Full time

Job summary

PROCORE TECHNOLOGIES CONSTRUCTION SOFTWARE LIMITED seeks an experienced EMEA Marketing Lead to own regional strategy and pipeline. You will partner with Sales and Revenue Ops to optimize funnel conversion and align with global centers of excellence.

Lead local strategy and ABM across EMEA, including MENA, shaping messaging and GTM in-region. You will drive growth across established markets and new markets, ensuring regional alignment with product marketing and GTM strategy, while managing

Qualifications

• Substantial senior-level experience in B2B marketing, leading regional or field marketing in EMEA.
• A track record of owning regional pipeline numbers alongside an enterprise sales organization.
• Expertise in funnel optimization from initial lead to closed deals, with cross-functional improvement.

Responsibilities

• Own the EMEA marketing strategy and regional pipeline.
• Lead ABM for upmarket and enterprise motions; measure against pipeline goals.
• Collaborate with Sales, Finance, and Revenue Operations to align GTM and messaging.

Skills

B2B marketing

Regional leadership

Funnel optimization

ABM

Salesforce

Marketing automation

Stakeholder management

Partner/channel motion

Tools

Salesforce

6sense

Job description

What you’ll own

• The EMEA regional marketing strategy and the regional marketing-sourced pipeline.
• To own funnel performance from initial lead to successfully closed deals in partnership with EMEA Sales: ownership of conversion at each stage, and a disciplined feedback loop that carries field and pipeline insight back to the global centers of excellence, including brand, digital marketing, and marketing technology, to optimize the next cycle.
• Local campaign strategy and execution in support of the global marketing strategy: applying Procore’s strategy and competitive positioning to decide what to adopt, adapt, and execute in-region, and shaping the messaging and targeting behind EMEA campaigns and the content engine.
• Growth in established markets and the entry and development of newer markets across EMEA, including Middle East and North Africa (MENA).
• Alignment with product marketing and go-to-market: partnership with the EMEA product marketing lead to keep regional messaging, targeting, and sales plays consistent with the company’s positioning and go-to-market (GTM) strategy.
• Cross-functional relationships across the commercial organization, including Sales, Finance, and Revenue Operations.
• Account-based marketing (ABM) for the region’s upmarket and enterprise motion (1:1 and 1:few), measured against named-account pipeline Leadership of the EMEA marketing team across campaigns, regional events, and new-market development, together with a dedicated group of specialists aligned from the global centers of excellence.
• Brand awareness and share of voice in EMEA, in partnership with the global brand team.
• The EMEA field marketing and events calendar, measured on sourced and influenced pipeline The maturity of the region’s partner and channel motion: an understanding of what it takes to build and support local partner strategy and activations, and preparation of the region to activate as the go-to-market channel strategy is defined.
• The EMEA marketing budget, the outcomes it is expected to deliver, and its return on investment.

What you’ll bring

• Substantial, demonstrated senior-level experience in B2B marketing (SaaS or technology), leading regional or field marketing in EMEA.
• A record of owning a regional pipeline number alongside an enterprise sales organization selling a complex, considered purchase.
• Expertise in funnel optimization from initial lead to successfully closed deals: diagnosing conversion at each stage and improving it in partnership with Sales and Revenue Operations.
• Commercial and competitive fluency: the ability to internalize company strategy, market dynamics, and competitive positioning, and translate them into messaging and targeting that perform in-region, in partnership with product marketing.
• Range across the regional marketing mix: field and events, ABM, localized demand generation, and brand contribution.
• Demonstrated ability to operate within a global organization: drawing on central centers of excellence, holding a clear point of view on local versus global, and keeping both aligned.
• Experience leading distributed teams across multiple markets, with the range to grow established markets and establish newer ones across the region, including MENA.
• An understanding of what it takes to build and mature a local partner and channel motion.
• Proven ability to build effective working relationships and manage stakeholders across senior sales and commercial leadership, and the strategic decision-making skills to operate as a strategic partner across Sales, Finance, and Revenue Operations.
• The range to set regional strategy while remaining engaged in execution where it accelerates outcomes.
• Proficiency in ABM platforms (ex: 6sense), Salesforce, and marketing automation.

First-year measures of success

• A single EMEA marketing strategy, developed with Sales, that supports the region’s revenue goals rather than a set of disconnected local activities.
• Regional messaging and targeting that reflect Procore’s positioning and GTM strategy, aligned with product marketing and sales plays.
• Ownership of the EMEA marketing-sourced pipeline, with demonstrable improvement in funnel conversion from initial lead to successfully closed deals.
• An operating account-based marketing motion against the region’s priority upmarket accounts.
• Measurable progress entering and developing newer markets across EMEA, including MENA.
• An evidenced recommendation on the timing and shape of the region’s partner and channel motion.

Additional Information

Base Pay Range: 133,600.00 - 183,700.00 EUR Annual This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.