Digital Marketing Executive (Fixed Term Contract)

WILLIAM FRY LLP; Dublin; In loco; EUR 42.000 - 56.000; Tempo pieno

Descrizione del lavoro

William Fry LLP, a leading Irish corporate law firm, seeks a digital content professional to manage the website, social media, and email campaigns across its BD&M function. You will work with stakeholders and external partners to deliver on-brand digital content and campaigns.

The role focuses on WordPress content updates, LinkedIn and Instagram management, and CRM-driven email campaigns, with budget oversight and cross-team collaboration to support brand growth in local and international

Competenze

• Minimum four years of experience in a corporate digital and social media role with platform management and content delivery.
• Experience with website management using WordPress.
• Experience managing a company's social media for LinkedIn and Instagram with content creation.
• Experience using a marketing email platform (HubSpot or Vuture) in a business environment.
• Experience using AI tools to support work (Claude, Copilot, ChatGPT).
• Experience working with strong brand guidelines and high standards.
• Proficient in Microsoft Office (PowerPoint, Word, Excel).

Mansioni

• Manage the main website (WordPress): content updates, publishing, person profiles, new pages, design and KPI reporting.
• Manage LinkedIn and Instagram: content planning, asset management, writing posts and brand presentation.
• Oversee email marketing campaigns using our CRM; curate content, build lists and report results.
• Provide ad hoc content support, including internal videos and headshots as needed.
• Oversee digital budget and daily administration related to the above.

Conoscenze

Social media management

Content creation

Digital marketing

AI tools usage

Strumenti

WordPress

HubSpot

Vuture

CRM software

Descrizione del lavoro

Department: Business Development & Marketing

Duration: Fixed term contract until March 2028

Reports to: Chief Marketing and Business Development Officer

The Team

The purpose of the Business Development & Marketing (BD&M) team is to grow the William Fry business and enhance our brand within the Irish and International markets. Our team is responsible for all aspects of the marketing mix and supports the partnership in business development and commercial opportunities.

The marketing and comms team play a central role in our BDM team's purpose above. Our team manages all aspects of the William Fry B2B brand communication across all channels in the marketing mix from online to offline production and events.

This role is focussed on digital content production and delivery across our main digital communication channels – website, social media and email campaigns.

The successful candidate will work closely with colleagues both in our BD&M team and across the Firm, as well as external agencies and vendors.

The Role

In this role, you will be responsible for;

• Management of our main website (www.williamfry.com): This covers day-to-day content updates via the WordPress back end, article publishing, people profiles, new page and section designs, website hygiene and performance reporting against kpis. The role also includes working with our external partner agency on projects as well as issue resolution and quarterly performance reporting.


• Management of our two primary social media platforms – LinkedIn and Instagram. This covers organic content production, collation and management of assets via an organised content plan. This includes ownership of writing the posts, liaison with stakeholders on their content and best on brand visual presentation of the assets across both platforms. The position includes performance reporting on key metrics.


• Email marketing campaign management. Managing the Firm's active practice area and sector business email campaigns using our CRM marketing software. This includes managing brand content creation, collation of input from numerous stakeholders, building and maintaining target list and reporting on results.


• Ad hoc content creation: Occasionally the role includes supporting ad hoc requests for internal content creation – such as the annual internal trainee video. This can include support for internal photography headshots and group shots.


• Digital budget and day to day admin: The individual is also responsible for managing the agreed digital budget and for managing any related daily admin related to the above.

The Person

• You have a minimum of four years’ experience in a corporate digital and social media role with responsibility for platform management and content delivery.


• You have demonstrable experience with website management – specifically using WordPress.


• You have demonstrable experience managing a company's social media platforms and creating dedicated content for LinkedIn and Instagram specifically. You are comfortable using the related admin tools for each platform.


• You have demonstrable experience using a marketing email platform such as HubSpot or Vuture in a business environment.


• You have demonstrable business experience using AI tools to support your work - such as Claude, CoPilot or ChatGPT.


• You have experience working for a strong brand with clear brand guidelines and high standards.


• You are technically proficient in using Microsoft Office applications (e.g. PowerPoint, Word, Excel etc.).

About us

William Fry is a leading Irish corporate law firm with offices in Dublin, Cork, London, New York and San Francisco. We have over 350 legal and tax professionals and over 500 staff. Our experts are consistently ranked as top tier by all international legal directories.

At William Fry we bring our clients a quality of thinking that goes beyond technical excellence – an instinct for seeing what others do not. We examine every angle to uncover opportunity hiding within complexity – with a depth of leading specialists who understand business as well as law. We are relentless in finding a way for our clients to succeed, helping them to see around corners, navigate challenges and seize opportunities. Our will to win is matched only by that of our clients.

Our purpose

Our people are driven by finding a way for our clients to succeed. This is the defining principle by which we work. Our clients are, and always will be, at the centre of everything we do. The relationships we build, the challenges we help solve, and the value we create for our clients is what drives us.

Our Commitment to Inclusion

William Fry is committed to creating a diverse and inclusive workplace where everyone can thrive. We welcome talent from all backgrounds and value the different perspectives, experiences and skills our people bring to our firm and our clients.

Please let us know if you require specific arrangements during the recruitment process. We'll do everything we can to support you. All information disclosed will be kept confidential.

William Fry | Your perspective needs ours