Digital & Content Analyst - Naas

Aldi Ireland; Naas; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

5 weeks holiday

Hybrid working

Company pension

Private medical insurance

Long service awards

Parental leave

Job summary

Aldi Ireland is seeking an experienced digital marketing specialist to join the Digital & Content team, with paid media as the core focus and responsibility for paid social and YouTube. You will plan, execute, optimise and evaluate paid campaigns, and work across paid and organic social, content, PR, web, app and email/CRM to deliver integrated digital growth across channels.

With 4–6 years of specialist digital experience, gained agency-side or in-house, you’ll take greater ownership and

Qualifications

• 4–6 years of specialist digital experience in paid media, social or related discipline.
• Strong hands-on experience planning, executing, optimising and evaluating paid digital campaigns.

Responsibilities

• Lead the planning, implementation, optimisation and evaluation of paid digital campaigns, with focus on paid social and YouTube.
• Manage campaign performance, audiences, creative formats and budgets, using data to optimise investment and results.
• Collaborate with media agencies, platform partners and internal stakeholders, providing clear briefs and direction.
• Incorporate organic social, content insights and digital trends into paid activity to amplify effective content.
• Take ownership of selected projects across social, web, app and email/CRM, sharing insights with the team.

Skills

Paid media

Paid social

YouTube

Media planning

Analytics

Agency management

Job description

• We are looking for an experienced digital marketing specialist to join the Aldi Ireland Digital & Content team, with paid media as the core specialism and particular responsibility for paid social and YouTube.
• You will bring strong hands-on experience planning, executing, optimising and evaluating paid digital campaigns, alongside a strong understanding of social, content and the wider digital ecosystem.
• While paid media is the primary focus, you will understand how paid, organic social, content, PR, web, app and email/CRM work together and be able to contribute confidently across the wider digital remit.
• You will have a genuine interest in content & work with the other members of the team to ideate creative content ideas that can be activated across the wider digital suite of channels.
• We are looking for someone with approximately 4-6 years' relevant specialist digital experience, gained either agency-side or in-house, who is ready to take on greater ownership and influence.

About The Role

• We are looking for an experienced digital marketing specialist to join the Aldi Ireland Digital & Content team, with paid media as the core specialism and particular responsibility for paid social and YouTube.
• You will bring strong hands-on experience planning, executing, optimising and evaluating paid digital campaigns, alongside a strong understanding of social, content and the wider digital ecosystem.
• While paid media is the primary focus, you will understand how paid, organic social, content, PR, web, app and email/CRM work together and be able to contribute confidently across the wider digital remit.
• You will have a genuine interest in content & work with the other members of the team to ideate creative content ideas that can be activated across the wider digital suite of channels.
• We are looking for someone with approximately 4-6 years' relevant specialist digital experience, gained either agency-side or in-house, who is ready to take on greater ownership and influence.

Key Responsibilities

• Lead the planning, implementation, optimisation and evaluation of paid digital campaigns, with a particular focus on paid social and YouTube, translating business objectives into effective media strategies.
• Manage campaign performance, audiences, creative formats and budgets, using data and insight to optimise investment and identify opportunities to improve results.
• Work closely with media agencies, platform partners and internal stakeholders, providing clear briefs, direction and constructive challenge while ensuring campaigns are delivered to a high standard.
• Bring social, content and cultural insight into paid activity by understanding organic performance, emerging trends, platforms, creators and digital behaviours, and identifying opportunities to amplify effective content.
• Support the wider Digital & Content remit by taking ownership of selected projects across social, web, app and email/CRM, sharing insight with the team and providing guidance to more junior colleagues.

Benefits

• You'll get 5 weeks' paid holiday, plus bank holidays.
• Hybrid working model which will allow employees to work 2 days a week from home and 3 days a week in the office.
• Company Pension from day 1.
• Private Employee Medical Insurance (after 4 years).
• Long service awards and sick pay entitlement.
• Maternity, paternity, neonatal and adoption leave after 1 year.

Essential Requirements

• 4-6 years' relevant professional experience in digital marketing, paid media, social media or a closely related specialist discipline, gained agency-side or in-house.
• Strong, hands-on experience planning, managing, optimising and reporting on YouTube and paid social campaigns with a clear understanding of digital media strategy, audience targeting, creative formats, measurement and optimisation.
• Strong analytical, commercial and project management skills, with the ability to turn campaign performance and audience data into clear, actionable recommendations.
• Experience connecting organic social, creators, cultural trends and content learnings with paid media strategy.
• Broader experience across digital channels such as website, app, email / CRM and customer journeys.
• Experience managing agencies or external partners, mentoring colleagues, and contributing to broader digital strategy.