Digital Communications Manager- Corporate Channels

Primark; Dublin; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

27 days leave

Bank holidays

Buy 5 extra days

Tax Saver Tickets

Fitness centre

Subsidised cafeteria

Job summary

Primark in Ireland is seeking an experienced Digital Communications Manager to lead our corporate website and social channels, shaping a digital-first storytelling approach that supports investors, media and other stakeholders.

You’ll partner with the Head of Communications, manage a small digital team, and collaborate across the business to deliver integrated campaigns and high-impact content that aligns with Primark’s reputational priorities and business story.

Qualifications

• 10+ years of experience in digital communications, ideally for a consumer-facing brand in a corporate context.

Responsibilities

• Lead and evolve Primark's corporate digital presence, ensuring content is engaging, audience-focused and aligned to business priorities.
• Oversee the development and optimisation of the corporate website, driving user experience, performance and content effectiveness.
• Define and deliver the strategy for corporate social channels, with a focus on LinkedIn growth and engagement.
• Develop compelling content and integrated campaigns that support key corporate affairs priorities and stakeholder audiences.
• Drive innovation across digital communications, leveraging new tools and formats to enhance reach and impact.
• Act as a trusted advisor to senior stakeholders, providing strategic guidance on digital communications and content.
• Lead and develop a small digital communications team while fostering relationships across internal teams, markets and agencies.
• Champion digital best practice and a data-driven approach across Corporate Affairs.

Skills

Digital communications

Corporate website management

Social channels management

Stakeholder management

Team leadership

Job description

Because we strive to put people first.

Culture, our way.

People and Culture at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

What You’ll Do

We're looking for an experienced Digital Communications Manager to lead Primark's corporate website and social channels, helping bring our business story to life through engaging digital content.

In this role, you'll shape our digital and content strategy, driving a digital-first approach across Corporate Affairs. You'll play a key role in the development and ongoing management of our new corporate website, ensuring it effectively engages media, investors and other stakeholders.

You'll also be responsible for our corporate social channels, defining channel and content strategies, creating impactful storytelling, and ensuring alignment with Primark's wider corporate narrative and reputational priorities.

Working closely with the Head of Communications, you'll lead a small digital team and collaborate across the business to deliver integrated, high-impact content, campaigns and stakeholder communications.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Lead and evolve Primark's corporate digital presence, ensuring content is engaging, audience-focused and aligned to business priorities.
• Oversee the development and optimisation of the corporate website, driving user experience, performance and content effectiveness.
• Define and deliver the strategy for corporate social channels, with a particular focus on LinkedIn growth and engagement.
• Develop compelling content and integrated campaigns that support key corporate affairs priorities and stakeholder audiences.
• Drive innovation across digital communications, leveraging new tools, formats and approaches to enhance reach and impact.
• Act as a trusted advisor to senior stakeholders, providing strategic guidance on digital communications and content.
• Lead and develop a small digital communications team while fostering strong relationships across internal teams, markets and agency partners.
• Champion digital best practice and continuous improvement, embedding a forward-thinking and data-driven approach across Corporate Affairs.

What You’ll Bring

At Primark, we focus on assisting you in developing your mindset and skillset to you reach your potential. Here’s a more detailed breakdown of the experience you’ll need:

• 10 + years working in digital communications, ideally for a consumer facing brand in a corporate context.
• Experience of managing a corporate website - experience overseeing the development of a new website is highly desirable
• Proven track record of developing and delivering successful digital content and campaigns.
• Strong stakeholder management.
• Experience managing agencies and leading a small team.
• Able to work effectively under pressure and manage multiple deadlines and priorities.

What You’ll Get

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark

Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shopper’s trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.

Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.