Design Director

PepsiCo; Dublin; On-site; EUR 80,000 - 120,000; Full time

Job summary

PepsiCo seeks a Brand Design Director to lead global brand design projects for their renowned beverages. Responsibilities include managing design assets, developing brand identity, and ensuring creative excellence across the Flavors portfolio. This role requires deep brand design experience, collaboration with multiple teams, and a passion for contemporary culture.

Qualifications

• Experience in a global and matrixed environment.
• Understanding of contemporary culture.
• Willing to travel 20% of the time.

Responsibilities

• Manage design projects with internal teams and external resources.
• Develop visual identity for the Pepsi brand.
• Drive design innovation to generate business value.

Skills

Brand design experience

Graphic design principles

Art production knowledge

Influencing skills

Communication skills

Collaboration

Tools

Adobe CC

Job description

Overview

In 2019, we relocated our Global Beverages business to Dublin Ireland; bringing together an integrated team of Marketing, Insights & Analytics, Design, Strategy, Franchise, Commercialisation, Communications, HR and Finance experts in once centralized international hub.

As we continue to add great talent to our PepsiCo family, we are looking for a Brand Design Director to work on our globally renowned brand Pepsi. Working across both the Hydration and Flavours portfolios: Gatorade, Revive, 7Up and Mirinda, this is an opportunity to work on a brand that is fueled by culture, music, football and entertainment.

INTERNATIONAL BEVERAGES

International Beverages is responsible for the growth agenda and strategy across PepsiCo’s much-loved portfolio of brands including Gatorade, Revive, 7Up and Mirinda. With 13 billion cases sold across 200 markets, with as many innovation projects annually, there’s never a dull moment within this talented team.

DESIGN AT PEPSICO—OUR VISION

Every day we strive to bring excitement, refreshment and fun to people through our brands and experiences with the fearlessness and passion of a startup.

At PepsiCo Design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Our goal is clear: to connect PepsiCo’s beverage, snacks and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touchpoints and regions of the world.

The Brand Design Director is a design leader responsible for the management and execution of comprehensive brand and graphic design projects within the International Beverages group.Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, and drive from ideation to execution quality brand design solutions, directly executing them or working with external partners.

The main objective of this role is to execute major brand design projects across the global Flavors beverage portfolio (7UP and Mirinda). This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met, and creative excellence achieved.

Responsibilities

• Design Project Management: Responsible for partnering across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Energizes and leads both the internal team and external design resources from idea phase to commercialization.
• Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.
• Brand Design Development: Takes ownership of the visual identity for the Pepsi brand, working in collaboration with the Chief Design Officer, the VP, Global Beverage Design, and the other design leaders, cutting across brand, product, packaging, marketing equipment, and advertising. Generates creative design proposals (vision, scenarios and concepts) in order to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Execute those requirements into design solutions.Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution/production phases.Ensure thorough consideration of all project variables and that the final solution will perform as planned.
• Design R&D and Innovation: Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions.
• Supporting the PepsiCo Design Organization in OUS Regions: Partners regularly with the OUS Design, R&D and business teams. Shares his / her work and supports the development of design culture in the OUS Regions.
• External Design Network:Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Qualifications

• Deep brand design experience (preferably in a global and matrixed environment or working as consultant from a design firm for such organizations).
• Extraordinary design taste and a passion for contemporary culture.
• Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty.
• Great knowledge of art production and graphic design principles.
• Very business savvy.
• Deep expertise in Adobe CC and other applicable applications.
• A global citizen with a deep understanding of the Global marketplace.
• Can effectively influence senior levels in the organization across regions and functions.
• Can get things done through formal and informal channels.
• Effectively communicates (verbally and written) with internal and external stakeholders across all levels.
• Works well with others to deliver results; keeps others informed to avoid unnecessary surprises.
• Must be willing and able to travel 20% of the time.