Data Insight Analyst

Primark; Dublin; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Healthcare

Pension scheme

Bonus potential

27 days leave + bank holidays

Tax Saver Tickets

Job summary

Primark is seeking an Insight Analyst to join its Applied Insights & Analytics team. You will transform data into actionable insights across Trading, Buying, Merchandising, Supply Chain, and Retail Operations to drive commercial value.

In this hybrid role, you’ll work with stakeholders and data teams to support business growth, using strong analytical skills and commercial awareness to deliver meaningful outcomes.

Qualifications

• Experience in analytics, insights, reporting, or commercial analysis within retail or consumer-focused environments.
• Strong SQL skills and the ability to query, analyse, and interpret data to support business decisions.
• Proficiency in Power BI, Tableau, or similar tools for dashboards and reporting.
• Strong commercial acumen with ability to connect data to sales growth and operational metrics.
• Excellent communication and data storytelling to present findings to diverse stakeholders.
• Proven stakeholder management and collaboration to deliver actionable insights.

Responsibilities

• Deliver impactful business insights by partnering with stakeholders to understand commercial challenges and translate data into actionable recommendations.
• Analyze and interpret complex datasets using SQL and reporting tools to uncover trends and opportunities across multiple functions.
• Create data-driven narratives with visualisations and concise recommendations for technical and non-technical audiences.
• Develop and enhance reporting solutions, including dashboards, scorecards, and management packs, focused on measurable value.
• Drive continuous improvement by identifying manual processes and opportunities to streamline reporting and insight delivery.
• Collaborate with cross-functional Data & Analytics teams to maintain data quality and trusted outcomes.

Skills

SQL

Data storytelling

Tools

Power BI

Tableau

Job description

Technology at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

Because we strive to put people first.

Culture, our way.

Technology at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

Our technology team is actively seeking an Insight Analyst to join its Applied Insights & Analytics team, helping transform data into actionable insights that drive better business decisions and commercial value. Working across areas including Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance, and Customer teams, the role involves analysing data, identifying opportunities, answering key business questions, and delivering clear, data-driven recommendations. As part of Primark’s innovative technology function, the successful candidate will collaborate with stakeholders and technology teams to support business growth, leveraging strong analytical skills and commercial awareness to turn complex data into meaningful outcomes.

What You’ll Get

This role is a hybrid opportunity, offering 2-3 days Working from office.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle: Healthcare, pension and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre and a subsidised cafeteria.

What You’ll Do as Insight Analyst

• Deliver impactful business insights by partnering with stakeholders to understand commercial challenges, frame key business questions, and translate data into actionable recommendations that drive better decision-making.
• Analyse and interpret complex datasets using SQL, insight applications, and reporting tools to uncover trends, identify risks and opportunities, and support decisions across Trading, Customer, Retail Operations and other commercial functions.
• Create compelling data-driven stories by turning complex analytical outputs into clear, concise insights, visualisations, and recommendations that are easily understood by both technical and non-technical audiences.
• Develop and enhance reporting solutions, including dashboards, scorecards, and management reporting packs, ensuring outputs are accurate, consistent, user-friendly, and focused on delivering measurable business value.
• Drive continuous improvement by identifying manual processes, recurring business questions, and opportunities to streamline, standardise, and optimise reporting and insight delivery across the organisation.
• Collaborate with cross-functional Data & Analytics teams, including Business Partners, Senior Analysts, Data Engineers, and Data Scientists, while maintaining strong data quality standards and ensuring trusted, data-led outcomes that support commercial growth and operational performance.

What You’ll Bring

• Experience in analytics, insights, reporting, or commercial analysis within retail, apparel, grocery, FMCG, or other fast-paced consumer-focused environments, with strong SQL skills and the ability to confidently query, analyse, and interpret data to support business decisions.
• Proficiency in Power BI, Tableau, or similar reporting and analytics tools, with experience creating insightful dashboards, scorecards, KPI frameworks, and performance reporting that drive measurable business outcomes.
• Strong commercial acumen with the ability to connect data and analysis to sales growth, conversion, margin improvement, markdown optimisation, stock availability, customer performance, and operational effectiveness.
• Excellent communication and data storytelling skills, with the ability to transform complex analytical findings into clear, compelling narratives, visualisations, recommendations, and decision-support materials for a wide range of stakeholders.
• Proven stakeholder management and commercial partnering experience, working collaboratively to understand business priorities, challenge assumptions constructively, shape analytical requirements, and deliver actionable insights linked to tangible value and benefits realisation.
• A proactive and solution-focused mindset, comfortable working with imperfect data, applying appropriate quality checks, improving reporting processes, simplifying decision-making, and identifying opportunities to enhance productivity, reporting efficiency, and overall business performance.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing.

So, what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day.

You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.