Data Analyst

Talon Outdoor; Leinster; On-site; EUR 48,000 - 64,000; Full time

Job summary

Talon Outdoor in Ireland is seeking a Data Analyst to support the measurement and optimisation of media campaigns by transforming raw data into meaningful insights.

You will analyse programmatic bid-stream activity, identify audience trends, and contribute to predictive models that guide inventory and campaign performance. Collaborating with planners and effectiveness teams, you will translate data into clear visuals and actionable recommendations.

Qualifications

• Strong analytical thinking to identify trends and insights.
• Proficient communication and collaboration skills.
• High attention to detail and accuracy in data work.

Responsibilities

• Transform raw data from multiple platforms into meaningful insights.
• Analyse programmatic bid-stream activity and audience trends.
• Contribute to predictive models for inventory and campaign performance forecasting.
• Translate complex data into clear visualisations, presentations and actionable insights.

Skills

Analytical thinking

Communication

Attention to detail

Education

Bachelor’s degree

Tools

Tableau

Looker Studio

Power BI

SQL

Python

Job description

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE_

As a Data Analyst, you’ll support the measurement and optimisation of media campaigns by transforming
raw data from multiple platforms into meaningful insights. You will help uncover audience trends,
analyse programmatic bid-stream activity, and contribute to models that guide inventory selection and
campaign performance forecasting. This role is ideal for someone who loves to spot patterns within
large datasets, using data to solve business challenges, learning how media and audience behaviour
intersect and how media performance is measured across digital and traditional channels.

A DAY IN THE LIFE_

No two days are the same in this role. You might start the morning uncovering audience trends and insights to support a client pitch, before diving into programmatic data to understand inventory performance and identify opportunities for optimisation.

Throughout the day, you'll work with large datasets, cleaning and analysing information from a range of internal and third-party sources to spot patterns, answer business questions, and support data-driven decision making. You'll help measure campaign performance, contribute to the development of predictive models, and evaluate the quality of data provided by external partners.

Collaboration is a big part of the role. You'll regularly work alongside planners, strategists, programmatic specialists, and effectiveness teams, translating complex data into clear visualisations, presentations, and actionable insights that help clients and colleagues make smarter decisions.

WHAT WE'RE LOOKING FOR_

• Strong analytical thinking to both identify trends and challenge assumptions
• Strong communication and collaboration skills.
• High attention to detail, commitment to accuracy and the ability to multitask

AS WELL AS_

• Bachelor’s degree in Data Analytics, Statistics, Marketing, Economics, Computer Science, or arelated field — or equivalent practical experience.
• Strong proficiency in Excel
• Familiarity with data visualisation tools such as Tableau, Looker Studio, or Power BI.
• Exposure to handling or analysing datasets in an academic, internship, or professional setting.
• (Preferred) Experience with SQL or Python for data manipulation or exploratory analysis.
• (Preferred) Exposure to digital media, advertising technologies, or programmatic platforms(DSPs, SSPs, ad servers).
• (Preferred) Interest in statistical modelling, forecasting, or measurement frameworks.

WHY US_

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.