CRM & Marketing Automation Executive

Wolfgang Digital; Dublin; Hybrid; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Employee ownership

Wellbeing perks

Job summary

Wolfgang Digital is looking for a data-driven CRM & Marketing Automation Executive to audit clients’ email activity, learn their business and craft strategies that drive revenue. You will own the full lifecycle of email campaigns, including automation setup, list management, A/B testing, copy, design and reporting.

You will work primarily in Klaviyo, with exposure to other ESPs/CRMs, supporting a portfolio of leading brands in Ireland and Europe from a Dublin-based hybrid role.

Qualifications

• 2+ years hands-on experience managing email campaigns & automations.
• Robust Klaviyo knowledge.
• Experience with Hubspot, Salesforce or ActiveCampaign is a plus.
• Degree in Marketing or Advertising or related field.
• Experience in digital marketing disciplines beyond email is a plus.
• Agency experience is a plus.

Responsibilities

• Audit legacy email campaigns and identify strengths and weaknesses.
• Develop email strategies for ecommerce, B2B, lead nurturing, newsletters, etc.
• Execute list segmentation strategies.
• Plan, design and build automated flows and campaigns across the lifecycle.
• Write compelling email copy and design engaging templates.
• Manage campaign performance, optimization and reporting.
• Communicate strategy and results to clients and teammates.
• Identify opportunities to grow business through email.

Skills

Email marketing

Automation workflows

Klaviyo

CRM platforms

Education

Marketing or Advertising degree

Tools

Hubspot

Salesforce

ActiveCampaign

Job description

Job Description

Wolfgang Digital is one of Ireland’s and Europe’s most decorated performance digital marketing agencies, winning Best Large Integrated Agency 2 years in a row at the Global Search Awards. Our mission is to continually deliver exceptional digital marketing that drives extraordinary business growth for our 100+ clients. Wolfgang is Ireland's first Employee-Owned Trust, and we're proud to be recognised as a Great Place to Work and one of the Best Workplaces for Women.

We are seeking a data-driven CRM & Marketing Automation Executive who pairs analytical rigour with genuine creative flair for email. You'll own the full lifecycle of your clients' CRM programmes — auditing what's live, shaping the strategy, and building the campaigns and flows that turn it into revenue.

You'll sit at the centre of the client relationship, turning platform data into commercial recommendations and keeping clients ahead of a shifting landscape — from privacy legislation to deliverability changes. You'll work primarily in Klaviyo, with exposure to other ESPs and CRMs, across a portfolio of some of the most exciting brands in Ireland and Europe.

This is a hybrid role. We work in our office in Dublin city centre on Wednesdays, Thursdays & Fridays. The rest of the week you decide where you work, in the office or remotely. Are you passionate about email marketing, CRM, and automation? Are you experienced in managing campaigns and automated flows in Klaviyo? If so, Wolfgang Digital, one of Ireland’s leading digital marketing agencies, is looking for you to join our dynamic team as a CRM & Marketing Automation Executive.

What is the Opportunity

As a CRM & Marketing Automation Executive, you will audit clients’ current email marketing activity, learn about their business, their customers and develop and execute enhanced strategies that drive remarkable results. You will oversee all aspects of email marketing campaigns, including market research, automation set up, list management, A/B testing, written content, email design and reporting.

In this Role you will (Tasks)

• Audit legacy email campaigns, identifying strengths and weaknesses
• Develop all kinds of email strategies in ecommerce, B2B, lead nurturing, newsletters etc.
• Execute effective list segmentation strategies
• Plan, design and build automated flows and campaigns to cover the full lifecycle
• Write compelling email copy & design engaging email templates
• Manage campaign performance, optimisation and reporting
• Communicate strategy, project progress and results to clients and teammates
• Find opportunities for new and existing clients to generate business growth through email

What will make you stand out

AI-Forward, Not Just AI-Aware: You use Claude, ChatGPt or other LLMs alongside Klaviyo's own AI tools to audit accounts and surface insights — and know how to sense-check the output rather than trust it blindly.

Flow & Funnel Thinker: You understand why a flow is structured the way it is — the psychology, the timing, the trigger logic — and can defend it with data.

Beyond Email: You've built strategy across the wider Klaviyo suite — SMS, WhatsApp, Reviews, Marketing Analytics, K-Social — not just email in isolation.

Diagnostic Instinct: When a metric moves, you want to know why before you're asked.

Bonus points if you've worked across more than one ESP and can speak to the trade-offs (e.g. Klaviyo vs. ActiveCampaign vs. HubSpot).

Essential Qualifications

• 2+ years hands-on experience managing email campaigns & automations
• Robust Klaviyo knowledge of the capabilities of the platform
• Experience working with additional recognised email platforms (e.g. Hubspot, Salesforce, ActiveCampaign etc.) will be considered a plus
• A degree in Marketing or Advertising or related field.
• Experience in any other digital marketing areas (Pad Social, Paid Search, SEO) will be considered a plus
• Experience working in an agency environment will be considered a plus

Core Competencies

• Passion for email marketing, CRM and automation
• You've managed automated flows and campaigns, and can navigate Klaviyo and other ESPs with ease.
• You understand what placed order rate, CLV, revenue uplift, and ROI actually mean.
• Outstanding ability to think creatively, and to identify and resolve problems
• Attention to detail and the ability to multi-task effectively in a deadline-driven atmosphere
• Ability to clearly and confidently articulate points on email marketing and automation
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organisational, project management and time management skills

More about the Team

Our culture is one of ongoing learning and development. We invest a lot of time each month in upskilling & development to ensure our team’s technical & communication skills are constantly improving. Our client relationships are long-lasting and we’re lucky to work with some of the most exciting brands in the world.

Why work with us (Wolfgang benefits)

• We are the First Irish Company to Transition to Employee Owned
• After 1 year with us, you’ll be eligible for Employee Ownership Profit share
• Certified Great Place to Work (Ranked #7 Best Workplaces In Ireland™ 2026 - Mid-Size)
• We pay a market-rate salary with the opportunity for performance bonuses
• Bike to Work Scheme and Tax Saver Travel Schemes available
• Wellbeing perks including massages, counselling, and medical checks
• An inclusive, equitable and diverse workplace
• Hybrid work model (we are in the office three days a week)
• Flexi-Time
• Training and development opportunities
• Continuous professional development through the Wolfgang Academy
• Team social events every quarter
• Annual tree planting events with Wolfgang Reforest
• Big on winning awards - you'll be challenged to become World-Leading (Our Awards)

Good luck - we look forward to hearing from you!