Creative Manager | PGIM Ireland

PGIM Ireland; Letterkenny; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

23 days leave

Pension scheme (matching)

Annual bonus

Life Assurance

Education assistance

Job summary

PGIM Ireland seeks an editor/copywriter to lead a team transforming AI-generated copy into concise, compelling marketing content for Prudential. The role sits within the USB Creative Team and reports to the head of creative for US Businesses.

You will craft messaging for multiple audiences across media, manage complex tasks, and inspire creative thinking in a fast-paced environment. The role is hybrid in Letterkenny, two days per week.

Qualifications

• 3+ years copywriting or journalism experience.
• Proven track record of leading editorial teams.
• Demonstrated ability to differentiate between an idea and execution.

Responsibilities

• Brainstorm, strategize, and create content for Prudential products and services.
• Consult with cross-functional teams to generate compelling copy.
• Establish and enforce Prudential’s brand voice and messaging.

Skills

Editorial leadership

Verbal communication

Portfolio development

AI in creative process

Education

Bachelor's degree

Tools

Microsoft Office

Job description

We’re looking for a dynamic, passionate, editor/copywriter who wants the opportunity to tell and hone great stories for one of the most respected, purpose-driven brands in the world—Prudential.

The best candidate will have the demonstrated ability to lead a team of editors and proofreaders who will be tasked with transforming AI-generated copy into simple, concise, compelling copy that inspires consumer audiences to take action. This position will be part of the USB (US Businesses) Creative Team, reporting to the head of creative for the US Businesses.

This person must excel at crafting marketing copy for multiple audiences across all media. While prior financial services experience is not required, the desire to learn complex financial products is. This position supports a fast-paced organization and so the ability to manage complex, multi-step tasks is key to success. Finally, the ideal candidate is an organized self-starter with excellent interpersonal skills and a keen ability to inspire creative thinking.

The USB Creative Team is a highly collaborative environment where fast, great work is a mandatory. To be successful, this leader must be relentless about asking questions and working with requesters and their team to continually elevate the work. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals. So you’ll need to be as passionate about solving business problems and achieving business goals and objectives.

Location

This role is hybrid, based in our Letterkenny office two days a week.

Responsibilities

• Brainstorm, strategize, and create content that promotes products and services for Prudential
• Consult with cross-functional team members and creative leaders to generate great copy
• Establish and enforce Prudential’s brand, messaging, and voice
• Ensure creative material is consistent with goals and brand standards
• Present and champion work to key stakeholders and business partners, through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand Prudential’s institutional audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables

Qualifications

• Bachelor's degree from an accredited school
• 3+ years copywriting or journalism experience. Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required.
• Proven track record of leading highly successful copy/editorial teams.
• Demonstrated conceptual ability in digital and offline channels
• Ability to differentiate between an idea and an execution
• Proficiency in Microsoft Office suite
• Detail oriented, sound writing/editorial judgment
• Clear, concise, and confident verbal communication skills
• Intellectual curiosity and a team-oriented, collaborative spirit
• Experience with, and ability to fully embrace Artificial Intelligence (AI) as part of the regular creative process
• Portfolio demonstrating skills in all media

What We Offer You

• Health Insurance: PGIM Ireland partner with Laya and BUPA to provide health insurance schemes that cover eligible employees day to day medical and hospital expenses.
• Annual Leave of 23 days at full pay.
• Pension Scheme: Members of the scheme can contribute up to 8% of salary per annum and PGIM Ireland matches contributions up to 8% of salary. Members can also make voluntary contributions to the scheme.
• Annual Bonus Programme & Shop LK Vouchers / CleverCards (subject to eligibility): Along with an annual bonus employees are rewarded with Shop LK Vouchers/ CleverCards which are paid tax free.
• Life Assurance: fully paid by PGIM Ireland, employees are covered from their start date and beneficiaries are provided with a lump sum of four times an employee’s salary.
• Education Assistance: PGIM Ireland have an Education Assistance Programme that reimburses eligible employees for furthering their education.

Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.

PGIM Ireland is proud to be an equal opportunity employer and is committed to equal employment opportunity regardless of applicants’ gender, civil status, family status, sexual orientation, religion, age, disability, race or membership of the traveler community. PGIM Ireland's aim is to hire the best people for the open roles and all appointments will be made on merit.

Any offer of employment made by PGIM Ireland will be contingent on receiving satisfactory references. Applicants should be aware that background checks will be carried out on all candidates offered a position within PGIM Ireland.