Commercial Excellence Manager

Jobtailor; Dublin; On-site; EUR 65,000 - 90,000; Full time

Job summary

Jobtailor in Dublin is seeking a Commercial Marketing Lead to drive growth through strategic planning, market analysis, and CRM optimization. You will partner with sales and marketing to shape initiatives that improve performance and customer engagement.

The role requires 5+ years in commercial marketing, strong analytics, and cross-functional influence. You will implement incentive programs and leverage data to inform decisions, delivering measurable business impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years experience in commercial marketing, sales excellence, business strategy, or related function with demonstrated growth.
• Strong analytical capabilities translating datasets and insights into actionable recommendations.
• Excellent communication and cross-functional collaboration to influence stakeholders.
• Proven project management, strategic thinking, adaptability, and proactive problem-solving.
• Experience with CRM systems, performance metrics, commercial planning, and incentive development is advantageous.

Responsibilities

• Driving commercial excellence initiatives by identifying opportunities, implementing best practices, and optimising processes to support growth.
• Analysing market trends, competitor activities, customer behaviour, and performance metrics to generate actionable insights for decisions.
• Developing and implementing strategic activity and incentive plans aligned with priorities and opportunities.
• Optimising CRM use through training, continuous improvement, and data-driven recommendations.
• Collaborating with sales, marketing, and other teams to align and execute commercial initiatives.

Skills

Commercial Marketing

Sales Excellence

Business Strategy

Project Management

Data Analysis

Education

Bachelor's degree in Marketing/Business

Master's degree

Tools

CRM Systems

Data Analytics Tools

Job description

Responsibilities

• Driving commercial excellence initiatives by identifying improvement opportunities, implementing best practices, and optimising commercial processes to support business growth.
• Analysing market trends, competitor activities, customer behaviour, and performance metrics to generate actionable insights that support strategic decision-making.
• Developing and implementing strategic activity and incentive plans that align with business priorities, market opportunities, and customer engagement objectives.
• Optimising the use of CRM solutions through user support, training, continuous improvement activities, and data-driven recommendations to maximise impact and adoption.
• Collaborating with sales, marketing, and other cross-functional teams to ensure alignment, facilitate effective communication, and support successful execution of commercial initiatives.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• A minimum of 5 years of experience in commercial marketing, sales excellence, business strategy, or a related commercial function, with a demonstrated track record of driving business growth.
• Strong analytical capabilities with experience translating complex datasets and market insights into actionable business recommendations.
• Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders at different organisational levels.
• Proven project management skills, strategic thinking, adaptability, and a proactive approach to solving complex business challenges.
• Experience with CRM systems, performance metrics, commercial planning, and incentive programme development will be considered an advantage.

Core Competencies

Demonstrates expertise in driving commercial excellence through strategic planning, market analysis, and CRM optimization. Proven ability to collaborate across teams and influence stakeholders to achieve business growth objectives.

Highest-signal resume keywords

• Commercial Marketing
• Sales Excellence
• Business Strategy
• CRM Systems
• Project Management

ATS Optimization Keywords

Hard Skills

• Market Analysis
• Performance Metrics
• Data-Driven Recommendations
• Incentive Programme Development
• Commercial Planning

Soft Skills

• Analytical Capabilities
• Excellent Communication
• Cross-Functional Collaboration
• Strategic Thinking
• Adaptability

Certifications & Qualifications

• Bachelor's Degree
• Master's Degree

Industry Keywords

• Commercial Processes
• Business Growth
• Customer Engagement
• Improvement Opportunities
• Best Practices