CMS & UX Content Specialist (SEO/GEO & AI)

Zurich Insurance; Ulster; On-site; EUR 35,000 - 55,000; Full time

Job summary

Zurich is seeking a detail‑oriented Web Content Manager to join our digital teams in Ireland. You will manage pages, CMS content, and metadata, collaborating with cross‑border colleagues to ensure accurate, compliant updates and strong UX.

You will apply HTML/CSS basics, support SEO/GEO initiatives, and help improve site health through data‑driven content changes. A bachelor’s degree and proactive mindset are required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Computer Science, or related disciplines.
• Hands-on interest in website management and digital content operations.
• Basic understanding of HTML and CSS.
• Java knowledge is a plus (e.g. understanding how web systems and logic work).
• Familiarity with CMS platforms, SEO/GEO concepts, and digital analytics is an advantage.
• Detail-oriented, disciplined, and reliable in execution.

Responsibilities

• Website Content Management
• Create, update, and maintain website pages and digital platforms using Content Management Systems (CMS)
• Execute content changes accurately according to approved workflows and compliance requirements
• Support UX improvements by implementing content and layout updates
• Support Website Health and Development
• Support emerging AI-driven search and Generative Engine Optimization (GEO) initiatives under guidance, including metadata updates, keyword alignment, and content hygiene
• Assist with basic content audits and competitor reviews
• Implement updates to improve search visibility and content performance
• Review Zurich global websites to understand best practices in content, UX, and Search
• Share insights to improve local website execution
• Improve efficiency through better processes and tool usage, including AI where applicable

Skills

Content management

UX improvements

Digital content operations

HTML/CSS understanding

SEO GEO concepts

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, Digital Media, Computer Science, or related disciplines

Tools

HTML

CSS

CMS platforms

SEO concepts

Digital analytics

Job description

Zurich is seeking a detail‑oriented Web Content Manager to join our digital teams in Ireland. You will manage pages, CMS content, and metadata, collaborating with cross‑border colleagues to ensure accurate, compliant updates and strong UX.

You will apply HTML/CSS basics, support SEO/GEO initiatives, and help improve site health through data‑driven content changes. A bachelor’s degree and proactive mindset are required.