Business Development & Marketing Executive

CEC - Cork English College; Cork; On-site; EUR 28,800 - 35,200; Full time

Job summary

CEC - Cork English College in Ireland seeks a driven Sales and Marketing Executive to support international student recruitment across global markets. The role blends business development, agency relationship management and digital marketing to generate enquiries and grow enrolments.

You will build partnerships with recruitment agencies, manage campaigns, optimise content and lead generation activities, and represent the college at events in Ireland and overseas.

Qualifications

• Fluent English (C1 level)
• Bachelor’s degree or equivalent
• Minimum of two years’ experience in marketing
• Proficient in Microsoft Office suite
• Excellent writing, communication and presentation skills
• Excellent telephone manner and interpersonal skills
• Right to work full-time in the EU

Responsibilities

• Build and manage relationships with international recruitment agencies
• Identify and develop new partnerships and market opportunities
• Respond to enquiries from prospective students and partners
• Represent the college at recruitment events in Ireland and overseas
• Plan and execute digital marketing campaigns across key channels
• Manage social media platforms (Facebook, LinkedIn, Instagram, TikTok, YouTube, X)
• Generate and convert leads through online campaigns
• Support content creation to build brand awareness and engagement
• Assist in SEO and update website content and optimise landing pages
• Monitor campaign performance and report on key metrics
• Create marketing content including blog posts, social media content and promotional material
• Support development of visual assets (graphics, infographics, etc.)
• Ensure consistent brand messaging across all channels
• Assist with reporting and planning for marketing and recruitment activities

Skills

Marketing strategy

Lead generation

Digital marketing

Content creation

Communication skills

MS Office

Education

Bachelor’s degree

Tools

MS Office

Adobe Creative Suite

Canva

Job description

CEC- Cork English College is one of Ireland’s leading English Language Schools with over 48 years’ of experience in the E.F.L. industry. In keeping pace with our growth, CEC now wishes to hire a Sales and Marketing Executive.

Business Development & Marketing Executive – Job Description

Role Overview

We are seeking a driven and commercially minded individual to support the growth of our international student recruitment across global markets. This role combines business development, agency relationship management and digital marketing execution to generate enquiries, grow enrolments and strengthen our international brand presence.

Key Responsibilities

Sales & Business Development

• Build and manage relationships with international recruitment agencies
• Identify and develop new partnerships and market opportunities
• Respond to enquiries from prospective students and partners
• Represent the college at recruitment events in Ireland and overseas

Marketing & Lead Generation

• Plan and execute digital marketing campaigns across key channels
• Manage social media platforms (Facebook, LinkedIn, Instagram, TikTok, YouTube, X)
• Generate and convert leads through online campaigns
• Support content creation to build brand awareness and engagement

Digital Marketing

• Assist in the development and execution of the digital marketing strategy
• Work on SEO (on-page and off-page) to improve online visibility
• Update website content and optimise landing pages
• Monitor campaign performance and report on key metrics

Content & Brand

• Create marketing content including blog posts, social media content and promotional material
• Support development of visual assets (graphics, infographics, etc.)
• Ensure consistent brand messaging across all channels

General

• Assist with reporting and planning for marketing and recruitment activities
• Provide general administrative support as required

Skills & Experience

Essential

• Fluent English (C1 level or equivalent)
• Bachelor’s degree or equivalent
• Minimum of two years’ experience in marketing
• Proficient in Microsoft Office suite
• Proven ability to initiate and implement marketing strategies and sales tactics contributing to sustainable business growth
• Excellent writing, communication and presentation skills
• Excellent telephone manner and interpersonal skills
• Outgoing and people-focused personality
• Right to work full-time in the EU

Desirable

• Proficiency in a second language
• Postgraduate qualification
• Experience in sales and marketing within the tourism and/or education sector
• Strong IT skills, including working knowledge of Adobe Acrobat and design tools (e.g. Canva, Adobe InDesign, Illustrator, Photoshop)

Personal Attributes

• Results-focused with a proactive positive approach
• Strong relationship-building skills and cultural awareness
• Adaptable and comfortable working in a fast-paced environment
• Collaborative team player with the ability to work independently with initiative

Job Types: Full-time, Permanent

Pay: From €32,000.00 per year

Ability to commute/relocate:

• Cork, County Cork: reliably commute or plan to relocate before starting work (required)