Business Development Manager – MICE and Leisure Groups

Trigon Hotels; Cork; On-site; EUR 45,000 - 65,000; Full time

Job summary

A leading hospitality group in Cork is seeking a Business Development Manager to drive group sales and revenue across their hotels. This role involves focusing on MICE and leisure markets, proactive business development, and ensuring client satisfaction. The ideal candidate will have a proven track record in sales, excellent relationship-building skills, and a strategic mindset. A competitive salary and various benefits including relocation assistance, pension scheme, and employee discounts are offered.

Benefits

Competitive rate of pay

Relocation Assistance

Company Pension Scheme

Death in Service Benefit

Employee referral bonus

Friends & Family discounts

Special rates in hotel accommodation

Paid training days

Access to Mental Health First Aiders

Team Member Social & Wellbeing Events

Annual Awards and Recognition

Meals on Duty

Assistance with Leap Cards

Qualifications

• Proven experience in sales and business development within the MICE sector.
• Excellent communication skills and ability to build relationships.
• Strong analytical skills to monitor market conditions and innovate tactics.

Responsibilities

• Source and secure new group business in MICE and leisure markets.
• Build and nurture relationships with event planners and corporate clients.
• Collaborate with teams to drive strategies aligned with business objectives.

Skills

Proactive business development

Key account management

Revenue management strategies

Relationship building with clients

Digital and AI tools utilization

Education

Experience in MICE and leisure markets

Job description

Job Title: Business Development Manager - MICE and Leisure Groups

Reporting to: Group Sales & Marketing Director / General Manager

Scope:

The Business Development Manager is responsible for driving Group Sales and Revenue for both Cork International Hotel and The Metropole Hotel, as well as relevant Trigon businesses. Focusing on the Meetings, Incentives, Conferences, and Exhibitions (MICE) market alongside Leisure Groups, this role involves proactive business development, key account management, and tight revenue management strategies.

This individual will contribute directly to the collaborative, respectful, and customer-centric culture of Trigon Hotels, aligned with our core values: We're One Team, Be Respectful, We Go All Out, Keep It Simple, and Own It.

Key Responsibilities:

Sales and Business Development - "We Go All Out" | "Own It"

• Proactively source and secure new group business opportunities in the MICE and leisure markets across Trigon properties.
• Build and nurture strong relationships with event planners, corporate clients, and group organisers.
• Conduct compelling site visits and presentations that reflect our guest-first mindset.
• Develop customised proposals and presentations to convert leads into business, consistently delivering exceptional service.
• Represent Trigon at trade shows and networking events, owning results and championing the brand.
  
  

Revenue Generation and Strategic Planning - "Keep It Simple" | "Own It"

• Collaborate with the Group Director of Sales & Marketing to drive strategies aligned with business objectives.
• Partner with Revenue Management to develop, track, and deliver against revenue targets.
• Utilise smart, efficient workflows and simplified reporting to track performance, conversion rates, and pipeline strength.
• Monitor market conditions and identify gaps proactively to ensure continuous improvement and innovation in sales tactics.
  
  

Client Relationship Management - "Be Respectful" | "We Go All Out"

• Act as the key point of contact for Leisure Group clients throughout the sales process.
• Use platforms like LinkedIn to foster respectful, professional connections and identify new opportunities.
• Seek and act on client feedback to continually improve the group experience.
• Celebrate repeat business, build loyalty, and develop bespoke packages tailored to each group's needs.
  
  

Collaboration and Cross-Property Coordination - "We're One Team"

• Work in partnership with the marketing team to develop campaigns that highlight both hotel offerings.
• Coordinate cross-property packages to ensure a seamless client experience, reflecting true teamwork.
• Share learnings and success stories across departments and support junior team members in upskilling and adhering to best practices.
  
  

Performance Indicators

• Revenue Generation: Meet or exceed targets for Accommodation, F&B, Room Hire, and particularly C&B & Leisure Groups.
• Pipeline & Lead Generation: Maintain an active pipeline of group business at various stages.
• Client Retention: Ensure repeat bookings through consistent relationship-building and exceptional service.
• Market Penetration: Develop new business opportunities within MICE and Leisure segments.
• Competitor & Market Insights: Conduct quarterly reviews and provide actionable recommendations.
• Tech & Innovation - "Keep It Simple": Use digital and AI tools to streamline reporting and enhance client experience.
• Sustainability - "Own It": Champion eco-friendly initiatives in group packages and operational practices.
• Data Management: Ensure accurate data input in Guestline and alignment with data privacy and reporting protocols. Maintain clear SOPs and lead regular training sessions across teams.
  
  

Cultural Alignment - Living Our Core Values

At Trigon, how we work is as important as what we achieve. The Business Development Manager will be expected to:

• We're One Team: Collaborate across functions, offer support, and celebrate team success.
• Be Respectful: Treat clients and colleagues with professionalism, positivity, and care.
• We Go All Out: Exceed expectations for every guest and stakeholder interaction.
• Keep It Simple: Innovate and streamline for efficiency and continuous improvement.
• Own It: Be accountable, transparent, and take initiative with a solution-oriented mindset.
  
  

Benefits:

• Competitive rate of pay
• Relocation Assistance
• Access to our Company Pension Scheme
• Death in Service Benefit
• Employee referral bonus
• Friends & Family discounts across our restaurants
• Special rates in our hotel accommodation
• Paid internal and external training days
• Access to Trained Mental Health First Aiders
• Team Member Social & Wellbeing Events
• Team Member Annual Awards, Service Recognition, Monthly Team Member of The Month
• Meals on Duty
• Assistance with Leap Cards