Brand Trainer

ASICS EMEA; Kildare; Hybrid; EUR 30,000 - 40,000; Full time

Job summary

A leading sports brand is seeking a Brand Trainer in Ireland to educate retailers about products and support visual merchandising. The ideal candidate should be passionate about sports, possess excellent communication skills, and be willing to travel extensively. You'll work closely with marketing and sales teams to enhance brand engagement and drive sales. A university degree and a clean driving license are required for this position.

Qualifications

• Full, clean driving license is required.
• Flexibility to travel and work independently.
• Passionate about products and trends.

Responsibilities

• Provide high-quality training to store staff.
• Maximize sales and create positive customer experiences.
• Report all activities using provided templates.

Skills

Excellent English language skills

Advanced IT skills

Confident presentation and communication abilities

Ability to build rapport

Organizational and flexible

Education

University degree in sport science or business administration

Tools

MS Excel

PowerPoint

Job description

We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body.

We’ve always believed in the positive benefits of movement. We’ve committed to this founding purpose, supporting more people to experience the transformative power of movement, on the body and the mind.

So, this is your chance to join a truly purpose-driven brand.

As the ASICS Brand Trainer Ireland, you’ll be tasked with educating retailers and consumers about our products, technologies and their benefits in addition to supporting our visual merchandising activities and marketing initiatives.

An energetic self-starter with a passion for sport and a friendly personality, the work you do on your patch will play a major role in telling the story of ASICS brand heritage, whilst helping consumers to find the perfect product to suit their needs.

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

Can you move minds?

We’re looking for an energetic, passionate, resilient and influential Brand Trainer who has a genuine affinity with the sports and leisure industry. A people-person who likes to travel, you’ll be tirelessly customer-orientated, combining excellent listening and organising skills with a natural presenting style to share the key messages to our customers and consumers.

This role requires weekly travel across Northern Ireland and republic of Ireland and also to other locations in the UK as and when necessary, which includes the Head Office based in Warrington, Cheshire. You will be reporting to the Senior Trade Marketing Manager.

Key Responsibilities:

• Follow the activity plan agreed with DTC, Marketing, Merchandising and Sales within the territories assigned: UK & Ireland.
• Provide high-quality training to stores’ staff and support all the activities assigned such as Sales support, basic Visual Merchandising activities, support Marketing initiatives, interacting with customers.
• Contribute to maximize direct and indirect sales and conversion at the point of sale.
• Explain the engaging brand history, culture and values of the company.
• Be perceived as an expert: knowing the competition is also key.
• Create best atmosphere and relationship in all the activities and with all the people who you will be interacting with.
• Report all the activities by using the templates & tools provided.
• Be prepared and eager to learn at the regular meetings and seasonal trainings provided by the company.
• Ensure being up to date in all the knowledge required to be excellent in the activities assigned.

Ideal Candidate:

• You’re organised and flexible. You have no problem travelling within your patch, sometimes at late notice.
• You’re passionate about our products. You stay abreast of technologies and trends that our customers need to hear about.
• You’re great at building rapport, a natural communicator and able to create a positive atmosphere.
• You’re invested in your own self-development with a curiosity to learn new things.
• You’re confident to drive to new locations and work independently.

Requirements:

• Full, clean, driving license.
• University degree or degree from a higher vocational education (ideally sport science and physical activity or business administration).
• Excellent English language skills (spoken and written).
• Advanced IT skills, including MS Excel and PPT.
• Confident presentation and communication abilities.
• Flexibility to travel and to work on own initiative and as part of a team.

When you join ASICS, you join a family and become part of something special. We know that sport means so much more than physical activity alone. It’s about coming together, sharing experiences and enhancing our all-round wellbeing.

We look forward to receiving your application online – just send your CV and motivation letter via our career page.