Brand Strategy Manager - Dublin

Grant Thornton; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Grant Thornton Ireland is expanding across more than 20 markets, and as Brand Strategy Manager you will shape the group’s positioning and narrative, leading development of propositions and messaging for priority campaigns, services and solutions. You will craft brand architecture, naming and acquired-brand recommendations and develop the employee value proposition.

The role reports to the Director, Brand Strategy.

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience
• Around 7 years in brand strategy
• Experience across markets or in a complex organisation; professional services experience is useful but not required
• A proven record building propositions and messaging architectures
• Strong writing and editorial judgement, able to make complex services clear, credible and distinctive
• Experience in brand architecture, naming and acquired-brand strategy
• Employer brand experience and confidence working with senior People and Culture stakeholders
• Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures
• Research literacy: able to frame testing questions and turn findings into recommendations
• The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support
• #LI-KS1

Responsibilities

• Develop and evolve the group’s positioning, narrative, messaging architecture and tone of voice principles for use across markets
• Connect audience, client need, value and proof in every framework, so each claim we make is clear, credible and consistent
• Build the proposition and messaging frameworks behind our campaigns, services and solutions, working with activation, creative, content and service line teams
• Design and lead brand workshops with leadership teams, markets and service lines to shape propositions, test the thinking and build agreement on the direction
• Turn approved strategy into clear creative briefs and keep the agreed direction intact through development
• Shape the group’s brand architecture as we grow, developing options and naming recommendations for acquisitions, products, platforms, services and solutions
• Prepare decision papers for senior leaders, setting out each option with its commercial, legal and market implications
• Partner with Legal throughout, so trademark and regulatory advice shapes each recommendation from the start
• Assess the brand equity of firms joining the group and recommend how each brand transitions, from the end state through to the approach and timing
• Develop the positioning and core messages for acquisition announcements, connecting each new firm clearly to the wider group
• Define and evolve the employee value proposition with People and Culture, from the promise we make to talent through to the proof points and core messages behind it
• Brief the teams responsible for employer brand activity, ensuring the core proposition and messaging are applied consistently
• Define the questions our brand tracking and testing programs need to answer, from awareness and consideration through to message performance
• Interpret the findings and recommend changes to positioning and messaging over time
• The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support

Skills

Brand strategy

Strong writing

Facilitation

Research literacy

Evidence-based reasoning

Education

Bachelor’s degree in marketing, communications, business or related field

Job description

Brand Strategy Manager

The opportunity

Grant Thornton is expanding across more than 20 markets, with new firms continuing to join the group. This creates significant brand strategy work: developing propositions, shaping brand architecture, naming new offers and determining how acquired firms transition.

As Brand Strategy Manager, you will shape the group’s positioning and narrative and lead the development of propositions and messaging for priority campaigns, services and solutions. You will prepare brand architecture, naming and acquired-brand recommendations and develop the employee value proposition. The role reports to the Director, Brand Strategy.

What you will do

Brand story and positioning

• Develop and evolve the group’s positioning, narrative, messaging architecture and tone of voice principles for use across markets

• Connect audience, client need, value and proof in every framework, so each claim we make is clear, credible and consistent

  Propositions and messaging

• Build the proposition and messaging frameworks behind our campaigns, services and solutions, working with activation, creative, content and service line teams

• Design and lead brand workshops with leadership teams, markets and service lines to shape propositions, test the thinking and build agreement on the direction

• Turn approved strategy into clear creative briefs and keep the agreed direction intact through development

  Brand architecture and naming

• Shape the group’s brand architecture as we grow, developing options and naming recommendations for acquisitions, products, platforms, services and solutions

• Prepare decision papers for senior leaders, setting out each option with its commercial, legal and market implications

• Partner with Legal throughout, so trademark and regulatory advice shapes each recommendation from the start

  M&A brand strategy

• Assess the brand equity of firms joining the group and recommend how each brand transitions, from the end state through to the approach and timing

• Develop the positioning and core messages for acquisition announcements, connecting each new firm clearly to the wider group

  Employer brand

• Define and evolve the employee value proposition with People and Culture, from the promise we make to talent through to the proof points and core messages behind it

• Brief the teams responsible for employer brand activity, ensuring the core proposition and messaging are applied consistently

  Insight and evidence

• Define the questions our brand tracking and testing programs need to answer, from awareness and consideration through to message performance

• Interpret the findings and recommend changes to positioning and messaging over time

  What you will bring

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience

• Around 7 years in brand strategy, gained in-house, in an agency or in a consultancy

• Experience working across markets or in a complex organisation; professional services experience is useful but not required

• A proven record building propositions and messaging architectures

• Strong writing and editorial judgement, able to make complex services clear, credible and distinctive

• Experience in brand architecture, naming and acquired-brand strategy

• Employer brand experience and confidence working with senior People and Culture stakeholders

• Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures

• Research literacy: able to frame testing questions and turn findings into recommendations

• The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support

  #LI-KS1

What you will bring

• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience

• Around 7 years in brand strategy, gained in-house, in an agency or in a consultancy

• Experience working across markets or in a complex organisation; professional services experience is useful but not required

• A proven record building propositions and messaging architectures

• Strong writing and editorial judgement, able to make complex services clear, credible and distinctive

• Experience in brand architecture, naming and acquired-brand strategy

• Employer brand experience and confidence working with senior People and Culture stakeholders

• Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures

• Research literacy: able to frame testing questions and turn findings into recommendations

• The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support

About Us

We are Grant Thornton

Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they’re located.

At GT, we work as trusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.

At GT Ireland we don’t just predict your future, we build it.

A Career at GT

Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.

What does this mean for you?

A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.

Grow with us

At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more.

Our Benefits

Please follow this link (https://www.grantthornton.ie/careers/benefits/#faq_5953339_3) for information on our generous benefits package.

About the Team

Equity, diversity and inclusion

At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.

We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-to-day work-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.

Reward and benefits

Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.

Recognition

We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.