Brand Designer - Creative & Concept

Principle HR; Dublin; Hybrid; EUR 50,000 - 60,000; Full time

Job summary

Brand Designer to join in-house marketing team of Principle HR in West Dublin. Hybrid - permanent full‑time. Develop original creative concepts, translate briefs into standout brand and design across digital, social, print and packaging.

You’ll shape how multiple brands look and communicate, take ownership of ideas, present your thinking and build reusable brand assets and design systems for ongoing campaigns.

Qualifications

• Candidates should show strong idea generation and creative direction.
• Proven experience shaping brand and campaign thinking.
• Excellent visual design skills across typography, layout, colour and hierarchy.

Responsibilities

• Develop original creative concepts and brand design ideas from brief to execution.
• Create engaging visual solutions across a portfolio of brands.
• Design for digital, social media, print, packaging, presentations and campaigns.
• Translate brand guidelines into fresh creative.
• Collaborate with marketing and stakeholders to define the right creative approach.
• Present ideas and rationales for feedback.
• Create and develop reusable brand assets, templates and design systems.
• Produce high-quality finished artwork and support production.
• Contribute to video and motion content where appropriate.

Job description

Brand Designer - Creative & Concept

€50,000-€60,000 | Permanent | Hybrid - West Dublin

We are looking for a talented Brand Designer to join the in-house marketing team of an established Irish business with a portfolio of well-known consumer and food brands.

This is a role for a creative thinker as well as a strong designer.

We are particularly interested in someone who can take a brief, develop the creative concept and visual direction, and then bring that thinking to life across brand, digital, social, print and marketing channels.

You won't simply be executing somebody else's creative direction. You'll have the opportunity to develop the idea, influence the creative approach and shape how multiple brands look and communicate.

What you'll be doing

• Develop original creative concepts and brand design ideas from initial brief through to execution




• Create engaging visual solutions across a portfolio of consumer and corporate brands




• Design for digital, social media, print, packaging, presentations and marketing campaigns




• Translate existing brand guidelines into fresh, relevant creative




• Work closely with marketing and internal stakeholders to understand briefs and recommend the right creative approach




• Present your ideas and explain the thinking behind your creative decisions




• Create and develop reusable brand assets, templates and design systems




• Produce high-quality finished creative and support artwork/production where required




• Contribute to video and motion content where appropriate

What we're looking for

You’ll be an experienced Graphic Designer, Brand Designer or Creative Designer with a portfolio that demonstrates more than technical execution.

We want to see your ideas.

You’ll ideally bring:

• Strong concept development and creative direction skills




• A portfolio demonstrating original brand and campaign thinking




• Excellent visual design skills across typography, layout, colour and visual hierarchy




• Advanced working knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign




• Experience designing across both digital and print




• Experience creating content for social media and digital marketing




• Ability to take ownership of a brief and develop creative solutions independently




• Confidence presenting your work, explaining your rationale and responding constructively to feedback




• Experience working across multiple brands, clients or projects simultaneously




• After Effects, Premiere Pro, Canva or broader video/motion design experience would be an advantage

This is an excellent opportunity for a designer who wants creative ownership rather than simply receiving finished concepts to execute.

You’ll join a busy in-house marketing environment where your ideas can have a visible impact across multiple brands and channels.

Salary: €50,000-€60,000
Location: West Dublin
Working model: Hybrid
Contract: Permanent, full-time