Brand & Customer Experience Marketing Lead

Applegreen; Dublin; On-site; EUR 65,000 - 90,000; Full time

Job summary

Applegreen is expanding its Braeburn Coffee business and seeks a Marketing Manager to lead brand marketing while owning the customer experience agenda across Braeburn estates. Reporting to the Director of Braeburn Coffee, you will shape campaigns, strengthen brand performance, and ensure a high-quality customer journey across touchpoints.

The role requires 3–5 years in marketing, strong campaign experience in retail/hospitality, and the ability to mentor others.

Qualifications

• Minimum 3–5 years’ experience in marketing, brand management, or a related commercial role.
• Proven experience delivering integrated marketing campaigns in a fast-paced retail, hospitality, or FMCG environment.
• Experience in customer experience, brand standards, or service improvement initiatives is highly desirable.
• Previous experience managing or mentoring direct reports, with the ability to coach and develop team members effectively.
• Strong analytical skills with the ability to interpret campaign and customer data to inform decisions.
• High proficiency in Microsoft Office (Excel, PowerPoint, Word).
• A marketing, business, or related degree preferred.
• Experience managing agencies, stakeholders, and cross-functional projects is an advantage.

Responsibilities

• Lead the delivery of Braeburn’s marketing strategy and campaigns, aligning with brand objectives and commercial priorities.
• Develop and execute integrated marketing campaigns from planning through to launch, review, and optimisation.
• Own campaign briefs and collaborate with creative, content, digital, and operational teams to deliver impactful activity.
• Oversee campaign execution across in-store, digital, and external channels, working with internal teams and agency partners.
• Organise, attend, and manage photoshoots and content creation to ensure high-quality brand assets.
• Manage packaging, point‑of‑sale materials, crockery design, and approvals for new site openings and refreshes.
• Support PR activity, media planning, local marketing initiatives, and Out-of-Home advertising where required.
• Manage relevant sponsorships, partnerships, and promotional opportunities that build awareness and brand equity.
• Provide direct line management, coaching, and development support to a Brand Manager, ensuring strong delivery and capability building across the function.

Skills

Marketing strategy

Brand management

Campaign management

Customer experience

Team leadership

Data analysis

Stakeholder management

Microsoft Excel/Office

Education

Marketing degree

Tools

Microsoft Excel

PowerPoint

Job description

Applegreen is expanding its Braeburn Coffee business and seeks a Marketing Manager to lead brand marketing while owning the customer experience agenda across Braeburn estates. Reporting to the Director of Braeburn Coffee, you will shape campaigns, strengthen brand performance, and ensure a high-quality customer journey across touchpoints.

The role requires 3–5 years in marketing, strong campaign experience in retail/hospitality, and the ability to mentor others.