B2B Content Marketing Lead — AI-Driven & SEO

Bright; Leinster; On-site; EUR 42,000 - 54,000; Full time

Job summary

Bright is powering the digital practice of tomorrow with solutions for accountants, payroll bureaus, and businesses across the UK, Ireland, and India. The Content Marketing Executive will craft and deliver content across web, blog, social, email, and video, ensuring every asset reflects the Bright brand and drives measurable outcomes.

Reporting to the Marketing Manager, you will plan, create, and optimise content, collaborate with the wider team, and use AI tools judiciously to accelerate

Qualifications

• Proven experience in a content marketing or digital marketing role, ideally within a B2B or SaaS environment.
• Excellent writing skills - adapt tone for different channels, audiences, and formats.
• Solid understanding of SEO principles and how to apply them in content creation.
• Experience with content performance analytics tools (Google Analytics or similar).
• Comfortable using AI tools as part of a content workflow, with the editorial instinct to know when output needs shaping.
• Highly organised and self-motivated, with the ability to manage multiple projects and deadlines simultaneously.
• Experience in the accountancy, payroll, or fintech sector.
• Familiarity with marketing automation or CRM platforms (HubSpot or similar).
• Basic video or graphic production skills (Canva, Adobe, or equivalent).

Responsibilities

• Content Planning: Developing and executing content marketing strategies aligned to objectives.
• Research: Investigating industry trends, audience needs, and competitor activity.
• Collaboration: Aligning content with campaigns, brand messaging, and priorities.
• Performance: Defining KPIs and tracking performance.
• Content Production: Creating blog articles, website copy, social media, emails, video scripts, infographics.
• Brand Voice: Maintaining consistent voice, style, and tone.
• SEO: Optimising content for search engines and applying best practices.
• AI-Assisted Workflows: Using AI tools while applying editorial judgement.
• Multimedia: Collaborating with designers and videographers on content.
• Content Distribution & Promotion: Building distribution plans across social, email, and partner channels.
• Community: Engaging with online communities and fostering dialogue around Bright content.
• Trends: Staying current with content marketing trends and platform changes.
• Analytics & Reporting: Tracking performance with Google Analytics and other tools.
• Reporting: Providing regular updates on engagement, traffic, and leads.
• Optimisation: Diagnosing what works and recommending improvements.

Skills

Content marketing

Writing

SEO

Analytics

AI tools

Project management

Tools

Google Analytics

HubSpot

Canva

Adobe

Job description

Bright is powering the digital practice of tomorrow with solutions for accountants, payroll bureaus, and businesses across the UK, Ireland, and India. The Content Marketing Executive will craft and deliver content across web, blog, social, email, and video, ensuring every asset reflects the Bright brand and drives measurable outcomes.

Reporting to the Marketing Manager, you will plan, create, and optimise content, collaborate with the wider team, and use AI tools judiciously to accelerate