Automotive Content Creator & Social Media Strategist

MSL Motor Group; Dublin; On-site; EUR 42,000 - 62,000; Full time

Job summary

MSL Motor Group in Ireland is seeking a creative Content Creator & Social Media Specialist to join our central marketing team, producing high‑quality digital content and delivering effective social activity that brings our brands and dealerships to life online.

A strong interest in the automotive sector is essential, with daily travel to dealerships and on‑site locations requiring a full, clean driving licence.

Qualifications

• Proven videography and photography portfolio.
• Proficient in Adobe Creative Cloud apps (Premiere Pro, After Effects, Photoshop, Lightroom).
• Experience with Meta Ads Manager, Google Analytics and platform insights.
• Ability to analyse content performance to drive enquiries and leads.
• Experience capturing and editing drone footage is a plus.
• Strong copywriting for social and paid campaigns.

Responsibilities

• Produce high‑quality videography, photography and graphic content for social and digital platforms.
• Capture showroom activity, vehicle walkarounds, brand features and showroom events.
• Film on‑site at dealerships and external locations as needed.
• Create drone footage to showcase locations and brand presence.
• Work with Brand Ambassadors and manage partnerships.
• Write captions and ad copy to maximise reach and enquiries.

Tools

Videography

Photography

Adobe Creative Cloud

Premiere Pro

After Effects

Photoshop

Lightroom

Meta Ads Manager

Business Suite

Google Analytics

Drone footage

Copywriting

Job description

MSL Motor Group in Ireland is seeking a creative Content Creator & Social Media Specialist to join our central marketing team, producing high‑quality digital content and delivering effective social activity that brings our brands and dealerships to life online.

A strong interest in the automotive sector is essential, with daily travel to dealerships and on‑site locations requiring a full, clean driving licence.