Role Overview
The Ad Sales Team Lead is responsible for driving revenue growth through the effective leadership of a high-performing digital advertising sales team. This role combines people leadership, pipeline discipline, and consultative selling to help advertisers achieve measurable business outcomes through advertising solutions.
Location: Dublin (Onsite)
Shift: 12pm - 9pm (LATAM Market)
Key Responsibilities
Sales Leadership & Team Performance
- Lead, coach, and performance-manage a team of Ad Sales Executives across SMB and Mid-Market segments
- Own team-level quota attainment, pipeline coverage, forecast accuracy, and productivity KPIs
- Set clear daily, weekly, and monthly performance expectations (e.g. outreach volume, pipeline progression, SLA adherence)
- Run a structured inspection cadence including pipeline reviews, call coaching, and quality scorecard reviews
- Drive effective onboarding and ramp programs aligned to seller experience levels
- Create individualized performance plans to support continuous development and progression
Pipeline & Revenue Execution
- Drive disciplined opportunity qualification using structured sales methodologies (e.g. BANT, MEDDICC-lite)
- Ensure consistent outbound and inbound execution across calls, email, and sales engagement tools
- Enforce SLA standards for lead follow-up, advertiser responsiveness, and renewal coverage
- Maintain strong CRM hygiene, clean pipeline management, and accurate forecasting
- Consistently deliver against revenue targets and team quota commitments
Strategic Deal & Account Leadership
- Act as deal sponsor on complex or high-value advertiser opportunities
- Guide commercial structuring, pricing conversations, and objection handling
- Partner with internal teams (e.g. Product, Measurement, Policy, Ops) to align ad solutions with advertiser goals
- Support sellers in translating campaign performance data into clear ROI-driven narratives for customers
Quality, Compliance & Governance
- Uphold quality standards across sales calls, advertiser communications, and CRM documentation
- Ensure adherence to internal policies, advertising standards, and data/privacy requirements
- Monitor outreach productivity, SLA compliance, and audit readinessDrive accountability across reporting accuracy and operational discipline
Experience Requirements
- 4+ years of experience in sales, lead generation, or digital advertising
- 1-2+ years experience in a team lead or people management role
- Proven success managing performance in high-velocity, metrics-driven sales environments
Mandatory Qualifications
- Consistent track record of quota attainment (individual and/or team)
- Experience in digital advertising, media sales, SaaS, or platform-based sales
- Strong CRM expertise (Salesforce preferred)
- Experience using sales engagement and prospecting tools
- Fluent English at C1 level or higher
- Fluent in Spanish or Portuguese at C1 level or higher
Commercial & Analytical Skills
- Strong understanding of digital advertising fundamentals (performance, branding, ROI, measurement)
- Ability to coach consultative, value-based selling conversations
- Data-driven mindset with confidence using reporting and analytics tools
- Comfortable engaging both SMB advertisers and senior marketing stakeholders
Mindset & Behaviours
- Performance-driven and highly accountable
- Structured, organized, and operationally disciplined
- Customer-centric and outcome-focused
- Comfortable leading through change in fast-paced sales environments