Web Content Writer (Staff) - FMCG Company

Pengiklan Anonim; Daerah Khusus Ibukota Jakarta; On-site; IDR 50,000,000 - 100,000,000; Full time

Job summary

An established industry player seeks a talented Web Content Writer to craft compelling web content and press releases. In this dynamic role, you will be responsible for producing high-quality, engaging content that resonates with diverse audiences while adhering to SEO best practices. Collaborating with marketing, PR, and design teams, you will ensure that all content aligns with the company's tone and brand identity. Join a forward-thinking organization where your creativity and writing skills can shine, and help shape the narrative of a leading FMCG company. If you're passionate about content creation and eager to make an impact, this opportunity is perfect for you.

Qualifications

• 2-4 years of experience in content writing or copywriting.
• Strong writing, editing, and proofreading skills required.

Responsibilities

• Create engaging web content and press releases aligned with SEO best practices.
• Collaborate with marketing and design teams for consistent content.

Skills

Writing Skills

Editing Skills

SEO Optimization

Research Skills

Time Management

Education

Bachelor's degree in Journalism

Bachelor's degree in Communications

Bachelor's degree in English

Bachelor's degree in Marketing

Tools

Content Management Systems (CMS)

Microsoft Office

Google Suite

Job description

Web Content Writer (Staff) - FMCG Company

Job Description
Responsible for creating high-quality, engaging web content, as well as writing press releases that effectively communicate key company messages to the media and the public.

Key Responsibilities:

1. Write engaging, clear, and informative content for websites, blogs, landing pages, and product descriptions, ensuring it aligns with SEO best practices.
2. Develop press releases, ensuring they are newsworthy, well-structured, and deliver key messages to relevant audiences.
3. Collaborate with the marketing, PR, and design teams to ensure content is consistent with the company’s tone, brand identity, and objectives.
4. Conduct in-depth research on industry-related topics and create well-researched articles and content.
5. Edit and proofread content to ensure clarity, grammar, and accuracy.
6. Optimize website content to increase organic traffic through keyword strategies and SEO techniques.
7. Monitor the performance of published web content and press releases, analyzing metrics and making necessary adjustments.
8. Maintain media lists and assist with the distribution of press releases to key contacts and journalists.
9. Stay up-to-date with content trends, industry news, and best practices to ensure content remains fresh and relevant.

Job Requirements:

1. Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field.
2. 2-4 years of experience as a content writer, copywriter, or press release specialist in FMCG Company.
3. Strong writing, editing, and proofreading skills with keen attention to detail.
4. Experience in writing SEO-optimized content and press releases.
5. Familiarity with content management systems (CMS) like WordPress is a plus.
6. Strong research skills with the ability to create content on a variety of topics.
7. Ability to adapt writing style to various audiences, including customers, media, and industry professionals.
8. Proficient in Microsoft Office and Google Suite.
9. Strong organizational and time-management skills, with the ability to meet deadlines.
10. Ability to work independently and collaborate with cross-functional teams.