VP of Marketing

Migunani & Co; Banten; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading consumer goods company in Indonesia is seeking a Vice President of Marketing to shape and execute marketing strategies, manage a cross-functional team, and drive brand growth. Ideal candidates will have extensive experience in marketing, particularly in FMCG, and demonstrated leadership skills. This role offers a dynamic start-up environment focused on consumer connections and commercial performance.

Qualifications

• 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role.
• Experience in FMCG, beauty, and personal care is a strong advantage.
• Ability to lead and develop a marketing team.

Responsibilities

• Lead and shape the end-to-end marketing strategy.
• Manage a high-performing, cross-functional marketing organization.

Skills

Marketing Strategy Design

Digital Marketing Proficiency

Performance Marketing

Strong Communication

Job description

Overview

As Vice President of Marketing, you will be accountable for shaping and executing the end-to-end marketing strategy to accelerate brand growth, drive commercial performance, and build lasting consumer connections. You will lead a high-performing, cross-functional marketing organization, covering Brand Management, Digital Marketing, Creative, Brand Activation & Community, KOL & Influencer Management, and Consumer Insight.

Responsibilities

• Lead and shape the end-to-end marketing strategy to accelerate brand growth, drive commercial performance, and build lasting consumer connections.
• Manage and develop a high-performing, cross-functional marketing organization across Brand Management, Digital Marketing, Creative, Brand Activation & Community, KOL & Influencer Management, and Consumer Insight.

Requirements

• 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role (Head of Marketing or Senior Brand Manager).
• Experience in FMCG, beauty, and personal care is a strong advantage.
• Brand & Growth Strategy: Ability to design and execute marketing strategies that enhance brand awareness, customer acquisition, and retention.
• 360° Marketing Approach: Strong understanding of digital marketing, offline campaigns, PR, and strategic partnerships.
• Digital Marketing: Proficiency in paid advertising (Meta, Google, TikTok), SEO, social media, email marketing, and influencer marketing.
• Performance Marketing: Ability to optimize ROAS, CAC, and LTV across multiple marketing channels.
• Community & Social Commerce: Experience in building active brand communities and leveraging social commerce for sales growth.
• Ability to lead and develop the marketing team, including creative, content, and performance marketing specialists.
• Strong communication and negotiation skills with internal and external stakeholders (partners, media, and KOLs).
• Comfortable working in a fast-paced startup environment with dynamic challenges.
• What\'s your expected monthly basic salary?