VP Marketing

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 300,000,000 - 400,000,000; Full time

Job summary

An upcoming HR consultancy service is seeking a seasoned marketing professional to lead their marketing strategies. The ideal candidate will have over 10 years of experience, with a strong focus on direct-to-consumer marketing and a proven track record in the fintech sector. This role involves formulating comprehensive marketing strategies, managing the marketing function, and collaborating with various teams to ensure effective execution. Join this innovative firm as they expand their regional presence and make a significant impact in the marketing landscape. If you are passionate about driving growth and enhancing brand identity, this opportunity is perfect for you.

Qualifications

• 10+ years of marketing experience, with 5 years in a leadership role.
• Expertise in direct-to-consumer marketing and fintech industry.

Responsibilities

• Develop and execute a comprehensive marketing strategy to expand customer base.
• Oversee and manage the entire marketing function for alignment with business goals.
• Collaborate with cross-functional teams for efficient marketing plan implementation.

Skills

Direct-to-consumer marketing strategies

Performance marketing

Customer relationship management (CRM)

Search engine optimization (SEO)

Social media engagement

Brand management

Campaign development

Graphic design

Video production

Copywriting

Education

Bachelor's degree in Marketing or related field

Job description

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Formulate and execute a comprehensive marketing strategy centered on expanding our customer base, fostering customer loyalty, and elevating our brand identity, encompassing careful prioritization and effective resource allocation.
• Provide executive oversight and management of the entire marketing function, guaranteeing seamless integration and alignment among all marketing disciplines and with overarching business objectives.
• Collaborate effectively with cross-functional teams, including product and engineering, to ensure timely and efficient implementation of marketing plans.
• Foster a positive and conducive work environment that encourages professional growth and continuous improvement, while implementing streamlined processes to enhance efficiency and collaboration.

Requirement

• A seasoned marketing professional with a minimum of 10 years of experience, including at least 5 years in a leadership capacity, ideally within the investment fintech sector. Candidates from outside the fintech industry should possess firsthand experience in investing in cryptocurrencies and stocks.
• Demonstrated expertise in direct-to-consumer marketing strategies, with a proven track record of success in reaching and engaging individual consumers.
• A comprehensive grasp of the full spectrum of marketing disciplines, encompassing performance marketing, customer relationship management (CRM), search engine optimization (SEO), social media, key opinion leader (KOL) engagement, brand management, campaign development, strategic partnerships, and creative processes such as graphic design, video production, and copywriting.