VP / Head of Retail Marketing

PixleByte Sports Venture; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading sports marketing company in Jakarta Utara is seeking a Head/VP of Retail Marketing to lead their retail business's end-to-end marketing strategy. This role involves overseeing brand merchandising and driving sales through both physical and digital channels. The ideal candidate should have over 8 years of experience in retail marketing, with a strong focus on campaign development and a passion for football culture.

Qualifications

• 8+ years in retail marketing, brand merchandising, or e-commerce leadership.
• Proven success in launching campaigns across physical and digital retail.
• Experience in cross-functional collaboration.

Responsibilities

• Lead end-to-end marketing strategy for retail business.
• Drive sales through physical and digital channels.
• Manage campaign planning around merchandise launches.

Skills

Campaign development

Storytelling

Calendar planning

Commercial sense

Organizational skills

Execution orientation

Tools

Shopify

Meta Ads

CRM platforms

POS data analysis

Job description

The Head/VP of Retail Marketing will lead the end-to-end marketing strategy for Pixlebyte’s retail business, overseeing brand merchandising, campaign planning, omnichannel marketing, and fan commerce initiatives across clubs. This role blends creative storytelling with commercial acumen—translating club identity and fan emotion into merchandise sales and product-driven engagement.

This role is responsible for building club-level retail narratives, driving sales through both physical and digital channels, and managing the planning and execution of campaigns around jersey launches, merchandise drops, events, and seasonal fan moments.

Key Responsibilities

• Retail Campaign & Launch Strategy
• E-Commerce & Digital Performance
• Product Strategy & Demand Planning (Marketing Lens)
• Fan Activation & Matchday Retail Moments
• Leadership & Cross-Functional Collaboration

Requirements

• Experience: 8+ years in retail marketing, brand merchandising, or e-commerce campaign leadership—preferably in sports, fashion, or lifestyle brands.
• Proven success launching high-volume merchandise campaigns across physical and digital retail.
• Experience with cross-functional collaboration involving creative, retail ops, digital, and logistics.

• Skills: Strong campaign development, storytelling, and calendar planning capabilities.
• Sharp commercial sense with ability to drive revenue from brand assets.
• Familiar with tools such as Shopify, Meta Ads, CRM platforms, and POS data analysis.
• Highly organized, agile, and execution oriented.

• Mindset: Passion for football culture, fan merchandise, and emotional buying behavior.
• Obsessed with quality, detail, and campaign precision.
• Entrepreneurial spirit thrives in hybrid creative-commercial environments.
• Committed to bringing club identity alive through merchandise.