VP-Head of Media Insights

3; Jakarta Selatan; On-site; IDR 500.000.000 - 700.000.000; Full time

Job summary

A leading media company in Jakarta Selatan seeks a Head of Media Performance and Analytics to oversee measurement and optimization of media performance. This strategic role involves developing performance frameworks, analyzing data insights, and leading a team to ensure maximum ROI from media investments. Ideal candidates will have over 10 years of experience in media performance and analytics, strong leadership skills, and proficiency with major analytics platforms.

Qualifications

• Extensive experience in managing large media budgets.
• Excellent communication and presentation skills.
• Proven track record of leading high-performing teams.

Responsibilities

• Oversee measurement and optimization of media performance.
• Develop performance measurement frameworks across channels.
• Leverage analytics tools to provide actionable insights.

Skills

Media Analytics and Performance

Testing and Experimentation

Analytics Platforms and Tools

Media Strategy and Optimization

Team Leadership and Collaboration

Strategic Thinking and Problem-Solving

Industry Knowledge

Education

10+ years in media performance, analytics, or related fields

Tools

Google Analytics

Adobe Analytics

Job description

Head of Media Performance and Analytics is a data-driven leader responsible for overseeing the measurement, analysis, and optimization of media performance across all channels. This role combines strategic thinking with a deep understanding of analytics to ensure that media investments deliver maximum ROI and align with organizational goals. The VP will lead a team of analysts and performance specialists, collaborate with cross-functional teams, and leverage advanced tools and insights to drive actionable results.

Key Responsibilities:

Media Performance Strategy

• Develop and implement a comprehensive performance measurement framework for all media activities, ensuring alignment with overall marketing and business objectives.
• Develop and implement a robust media performance measurement framework to evaluate the effectiveness of campaigns and optimize ROI.
• Implementation of a performance framework across all channels within a specific timeframe (e.g., 90 days).
• Reduction in underperforming media spending (e.g., reallocate 10-15% of low-performing budgets to high-performing channels).

Data-Driven Insights

• Leverage analytics tools and platforms to provide actionable insights into media performance, audience behavior, and campaign effectiveness.
• Provide actionable insights based on data analysis to improve campaign effectiveness and guide strategic decisions.
• Frequency of insights shared with stakeholders (e.g., weekly/monthly/quarterly performance reports).
• Improvement in campaign performance metrics after implementing recommendations (e.g., 20% increase in CTR, 10% decrease in CPA).
• Turnaround time for delivering post-campaign analysis (e.g., within 5 business days of campaign completion).
• Number of actionable insights or recommendations implemented per quarter.

Optimization of Media Spend

• Identify opportunities to optimize media budgets by analyzing performance data and reallocating resources to high-performing channels or campaigns.
• Identify opportunities to optimize media spend and improve resource allocation across channels.
• Cost savings achieved through budget optimization (e.g., 10% reduction in wasted ad spend).
• Percentage increase in high-performing media investments (e.g., reallocating 20% of budget to top-performing channels).
• Improvement in overall campaign efficiency metrics (e.g., ROAS, CPA, conversion rates).

Advance Analytics & Reporting

• Develop dashboards, reports, and visualization tools that provide real-time insights to stakeholders, helping them make informed decisions.
• Ensure the seamless integration of data sources and development of centralized, real-time reporting dashboards for stakeholders.
• Percentage of data sources integrated into the analytics ecosystem (e.g., 100% integration of media platforms like Google, Facebook, programmatic tools, etc.).
• Time taken to create and roll out centralized dashboards (e.g., within 60-90 days of joining).
• Stakeholder satisfaction with reporting tools (e.g., measured via surveys, aiming for 90% satisfaction).
• Establish a culture of experimentation by running A/B tests, multivariate tests, and other data-driven experiments to enhance campaign performance.
• Create a systematic and repeatable testing and experimentation process across all media channels.
• Number of A/B tests or experiments conducted per quarter (e.g., 5-10 tests).
• Success rate of experiments leading to measurable improvement (e.g., 70% of experiments result in performance gains).
• Time taken to implement and analyze test results (e.g., within 30 days of test completion).
• Stay ahead of industry trends, emerging platforms, and technologies to identify new opportunities and ensure the company remains at the forefront of media innovation.
• Stay ahead of industry trends in media analytics, performance measurement, and martech innovation to maintain a competitive edge
• Number of new trends or tools/platforms tested and integrated into campaigns annually.
• Internal workshops or knowledge sharing sessions conducted for the internal media team and IOH

Key Performance Indicators (KPIs) Summary:

• Campaign ROI Improvement: Achieve a targeted increase in return on advertising spend (ROAS) across all media channels (e.g., 15% YOY growth)
• Media Efficiency: Increase the percentage of media spend allocated to high-performing channels (e.g., 80%+ spend aligned with top-performing platforms)
• Revenue Impact: Ensure media campaigns contribute directly to achieving revenue growth targets (e.g., X% of total revenue attributed to paid media efforts).
• Budget Utilization Efficiency: Ensure 95%+ adherence to planned media budgets, with minimal overspend
• Improvement in Campaign Metrics: Drive a 10–20% improvement in key campaign performance metrics (e.g., CTR, conversion rate, impressions)
• Reduction in Wasted Spend: Reallocate at least 10–15% of underperforming media spends to high-performing channels.

Skills:

• Media Analytics and Performance
• Testing and Experimentation
• Analytics Platforms and Tools
• Media Strategy and Optimization
• Team Leadership and Collaboration
• Strategic Thinking and Problem-Solving
• Industry Knowledge

Required Leadership Competencies:

• Leadership Competency
• Decision Making
• Change Management
• Communication and Storytelling (Data)
• Problem-Solving and critical thinking

Qualifications:

• Extensive experience working across multiple media channels, including digital (search, social, programmatic), traditional media, and emerging platforms
• 10+ years of experience in media performance, analytics, or related fields, with a demonstrated history of delivering measurable results in media optimization
• Experience in managing large media budgets and optimizing performance to maximize ROI
• Excellent communication and presentation skills for internal stakeholders and external partners
• Experience in industries with heavy focus on performance marketing, such as e-commerce, tech, or consumer goods
• Proficiency in media analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Proven track record of leading and managing high-performing teams in analytics, performance marketing, or media strategy roles

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