Vice President - Marketplace - Digital Advertising Agency

Job Overview:

The VP of Marketplace will be responsible for leading and overseeing the agency's marketplace operations, driving client success on online marketplaces. This strategic leadership role requires a deep understanding of marketplace dynamics, strong business acumen, and a proven track record in achieving client growth and profitability on marketplaces. Driving client relationships will be important in this role - so someone with technical expertise on marketplace + good client management skills is mandatory.

Responsibilities :

1. Develop and execute our marketplace strategy, driving revenue growth and market share expansion for clients on online marketplaces.
2. Provide strategic direction and leadership to the marketplace team, ensuring alignment with business objectives and client goals.
3. Own and execute performance marketing, understanding the execution for Meta campaigns.
4. Develop and maintain relationships with key marketplace partners, including Amazon, Flipkart, Blinkit and others, to leverage opportunities and stay updated on platform developments.
5. Collaborate closely with clients to understand their marketplace goals and develop tailored strategies to optimize their presence, product listings, and overall performance on marketplaces.
6. Report, recommend and iterate on campaigns to drive increased ROI.
7. Lead the development and implementation of comprehensive marketing and advertising strategies to drive customer acquisition, conversion, and sales on marketplaces.
8. Analyze marketplace data, metrics, and insights to identify opportunities for growth, optimization, and improvement for clients' marketplace performance.
9. Monitor and report on key performance indicators (KPIs) for marketplace operations, providing regular performance updates to clients and senior management.
10. Collaborate with cross-functional teams, including advertising, content, and operations, to ensure seamless integration and coordination of marketplace strategies and initiatives.

Qualifications:

1. Bachelor's degree in Business, Marketing, or a related field. MBA or advanced degree is a plus.
2. Proven track record of at least 10 years of experience in marketplace leadership roles, preferably within a digital marketing agency or e-commerce environment.
3. Deep understanding of online marketplaces including platform dynamics, algorithms, advertising options, and best practices.
4. Strong business acumen and strategic thinking, with a demonstrated ability to drive revenue growth and achieve client objectives on marketplaces.
5. Exceptional leadership and team management skills, with a track record of building and leading high-performing marketplace teams.
6. Strong analytical and problem-solving abilities, with a data-driven approach to decision-making and optimization.
7. Excellent communication and presentation skills, with the ability to effectively communicate.
8. Proven ability to develop and maintain strong client relationships, understand client needs, and deliver exceptional results.
9. Up-to-date knowledge of Facebook ads, performance and affiliate marketing.