User Growth Lead

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 45.000; Full time

Job summary

GoTo Group seeks a Growth Lead to enhance user acquisition, activation, and retention for their e-grocery platform. This role demands strategic thinking, strong analytical skills, and experience in a fast-paced tech environment to drive sustainable growth and profitability.

Qualifications

• 4+ years in strategy or growth roles in tech/e-commerce.
• Strong proficiency in Excel; SQL knowledge preferred.
• Ability to manage stakeholders and projects effectively.

Responsibilities

• Own the Growth Strategy and manage promotion budget.
• Lead customer lifecycle initiatives focused on acquisition and retention.
• Experiment with business strategies and validate through analysis.

Skills

Data-driven decision making

Project management

Leadership

Communication

Business acumen

Tools

Microsoft Excel

SQL

Job description

About The Role

As Growth Lead, you will play a key role in driving user acquisition, activation, and retention for our fast-paced e-grocery and quick commerce platform. In your first six months, you'll be expected to identify growth levers across performance marketing, CRM, referral, and in-app promotions—while working closely with product, analytics, and category teams. The role demands a strong bias for experimentation, data-driven decision making, and hands-on execution. You’ll face the challenge of scaling demand efficiently in a price-sensitive, competitive market, and will be instrumental in shaping our growth engine for long-term sustainability.

What You Will Do

• Own the Growth Strategy and Promotion budget
• Take charge of monthly budgeting and weekly execution with emphasis on growth while maintaining profitability
• Lead initiatives, strategies, and implementation, with primary focus on customer lifecycle funnels such as organic acquisition, retention and resurrection.
• Discover business problems and growth opportunities in the business and customer metrics by exploring business data, transaction data, customer activity within apps, and actual customer insights
• Experiment on single or a combination of multiple initiatives (e.g. vouchers/promotion, product or pricing changes) and validate solutions through statistical analysis
• Collaborate with Merchandising, Marketing and Operations teams in the development and implementation of initiatives and strategies
• Prepare routine reports and present findings as basis of rationale and recommendations for strategic decision making

What You Will Need

• At least 4 years of experience in strategy or growth role at a tech company, e-commerce, or management consulting background
• Strong proficiency in Microsoft Excel; Understanding of SQL and other statistical tools is preferred
• Strong business acumen, an end-to-end the problem-solving mindset, and the ability to work in increments and exponents and balance attention to detail with swift execution
• Leadership skills to manage direct and indirect stakeholders with various backgrounds
• Strong communication and project management skills with experience managing projects with multiple stakeholders
• Ability to move and execute quickly in a time efficient manner to allow for continual iteration is a core competency of our team

About The Team

At the Quick Commerce product group, we're revolutionizing how people get their daily staples with our lightning-fast, on-demand delivery service. Our Mission: Provide our customers a wide assortment of daily essentials, and deliver it to them within 30 minutes. We're a diverse team that values curiosity, a passion for technology, and a collaborative spirit. If you're driven by innovation and excited about solving real-world problems with cutting-edge tech, we want you on our team to build quick commerce in Indonesia.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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