User Experience & Growth Lead

Business Strategy; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading mobility service provider in Jakarta is looking for a User Experience & Growth Lead. This role focuses on enhancing user experience and driving growth using data analysis and insights. Key responsibilities include overseeing growth trends, conducting user-related analyses, and collaborating with cross-functional teams to design and implement growth strategies. Ideal candidates will have strong analytical skills and experience in user acquisition strategies.

Qualifications

• Experience with user growth strategies.
• Strong analytical skills to derive actionable insights.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Oversee user experience and growth trends.
• Perform in-depth analysis on user-related issues.
• Design programs to drive user growth.

Skills

Data analysis

User acquisition strategies

Cross-functional collaboration

Job description

Demand Deliveries & Mobility serves as the demand growth engine for Grab, housed within the Central Deliveries & Mobility. Work is interdisciplinary - the team focuses on growing demand efficiently, with projects covering overall strategy, ideation, experimentation, and driving implementation of growth projects

Get to Know the Role

As the User Experience & Growth Lead, you will be responsible for improvements in user experience and growth across Grab's primary business. We are looking for a balance of strategy and implementation, where you will leverage data analysis and to derive actionable insights for user growth e.g., promotional spend prioritization by user, differentiated in-app experiences, retention and frequency boost, cross-selling facilitation, while leading daily coordination with Territory teams, Vertical teams, and the broader Grab Indonesia and regional stakeholders. You will report into the Head of User Experience & Growth, and be based onsite in Grab Jakarta office

The Critical Tasks You Will Perform

• Oversee user experience and growth trend, including setting up and maintaining required monitoring tools
• Perform in-depth analysis and investigation on specific user-related issues
• Guide insights & innovation pertaining to user growth (i.e., acquisition, retention, and frequency enhancement) through a continuous iteration of historical trend analysis, identification of opportunities for A/B testing, collaboration with Product teams for improvement opportunities
• Design programs to drive user growth and work with cross-functional teams to execute and be able to assess tradeoffs
• Scale initiatives for nationwide rollout while contributing to refining long-term strategies for user experience & growth