User Experience & Growth Lead

PT Solusi Transportasi Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading transportation solutions company in Jakarta is seeking a User Experience & Growth Lead to enhance user experience and drive growth initiatives. This role focuses on analyzing data to derive insights for user acquisition, retention, and engagement while collaborating with various teams. Candidates should be comfortable with strategic planning and execution in a fast-paced environment.

Responsibilities

• Oversee user experience and growth trend, including setting up and maintaining required monitoring tools.
• Perform in-depth analysis and investigation on specific user-related issues.
• Guide insights & innovation pertaining to user growth through trend analysis and A/B testing.
• Design programs to drive user growth and work with cross-functional teams.
• Scale initiatives for nationwide rollout while contributing to strategies for user experience & growth.

Job description

Overview

Demand Deliveries & Mobility serves as the demand growth engine for Grab, housed within the Central Deliveries & Mobility. Work is interdisciplinary - the team focuses on growing demand efficiently, with projects covering overall strategy, ideation, experimentation, and driving implementation of growth projects.

Get to Know the Role

As the User Experience & Growth Lead, you will be responsible for improvements in user experience and growth across Grab's primary business. We are looking for a balance of strategy and implementation, where you will leverage data analysis and to derive actionable insights for user growth e.g., promotional spend prioritization by user, differentiated in-app experiences, retention and frequency boost, cross-selling facilitation, while leading daily coordination with Territory teams, Vertical teams, and the broader Grab Indonesia and regional stakeholders. You will report into the Head of User Experience & Growth, and be based onsite in Grab Jakarta office

The Critical Tasks You Will Perform

• Oversee user experience and growth trend, including setting up and maintaining required monitoring tools
• Perform in-depth analysis and investigation on specific user-related issues
• Guide insights & innovation pertaining to user growth (i.e., acquisition, retention, and frequency enhancement) through a continuous iteration of historical trend analysis, identification of opportunities for A/B testing, collaboration with Product teams for improvement opportunities
• Design programs to drive user growth and work with cross-functional teams to execute and be able to assess tradeoffs
• Scale initiatives for nationwide rollout while contributing to refining long-term strategies for user experience & growth