User Acquisition Manager (Performance Marketing)

Glints; Provinsi Bali; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading company in digital marketing in Bali is seeking a Performance Marketing Specialist. This role involves leading user acquisition campaigns across major platforms, analyzing performance data, and collaborating with creative teams to optimize ad creatives. Candidates should have over 3 years of relevant experience and be fluent in English. Competitive compensation is offered.

Qualifications

• 3+ years of experience in performance marketing or mobile user acquisition.
• Strong analytical skills with the ability to dissect data and conduct cohort analysis.
• Fluent in English with excellent communication skills.

Responsibilities

• Lead end-to-end user acquisition campaigns on major platforms.
• Analyze campaign performance and drive optimizations.
• Design and iterate ad creatives in collaboration with teams.

Skills

Performance marketing

Data analysis

Campaign optimization

Creative collaboration

Communication

Tools

AppsFlyer

Meta Ads

Google Ads

TikTok

Unity Ads

SKAdNetwork

Adjust

Job description

What You’ll Do

● Lead end-to-end user acquisition campaigns on major platforms (e.g., Meta, Google UAC, AppLovin, Unity Ads, TikTok).

● Analyze campaign performance via attribution tools (e.g, AppsFlyer, Adjust, SKAdNetwork) and drive optimization for KPIs such as installs, cost-per-install (CPI), ROAS, and retention.

● Design, test, and iterate on ad creatives and messaging in collaboration with our creative and product teams to optimize results. Monitor campaign budgets; dynamically allocate spend across channels and regions to maximize ROI.

● Conduct A/B tests across formats, audiences, placements, and bids to refine targeting and performance.

● Develop dashboards, reporting templates, and comprehensive performance summaries for stakeholders.

● Keep up with emerging mobile ad trends, technologies, and platform algorithm changes to stay ahead of the curve.

Who You Are

● Experience: 3+ years in performance marketing or mobile UA, ideally within gaming or app-powered businesses.

● Platform & Tools: Deep familiarity with growth channels such as Meta Ads, Google, TikTok, AppLovin, Unity, DSPs, and MMPs like AppsFlyer, SKAdNetwork, Adjust.

● Analytical: Strong ability to dissect data, conduct cohort analysis, and translate insights into campaign decisions.

● Creative Collaborator: Proficient in coordinating with creative teams to test, refine, and optimize assets.

● Business-minded: Balanced focus on both brand and performance-driven campaigns.

● Communication: Fluent in English, with excellent collaboration across global and cross‑functional teams.

● Bonus if you have experience with hyper-casual/gaming verticals or managed medium-to-large UA budgets.