UA Manager

TyrAds; Kuta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

TyrAds seeks a detail-oriented User Acquisition Manager to drive growth via paid campaigns across platforms like Meta, Google, and TikTok. This role involves collaborating with teams to ensure effective marketing strategies for O&O apps while analyzing performance metrics and staying ahead in market trends.

Benefits

Dynamic work environment

Career growth opportunities

Competitive salary and benefits

Multicultural team

Qualifications

• 2–4 years of experience in performance marketing or user acquisition.
• Strong knowledge of major ad platforms and analytical metrics.
• Proficiency with tracking tools and data dashboards.

Responsibilities

• Plan and optimize user acquisition campaigns on digital platforms.
• Monitor metrics for campaign efficiency and ROI.
• Collaborate with creative and analytics teams for performance.

Skills

Analytical skills

Communication

Collaboration

Data Dashboard Proficiency

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

AppsFlyer

Adjust

Job description

Job Title: User Acquisition (UA) Manager

Location: Indonesia (On-site)

Department: Marketing

About The Role

We are seeking a detail-oriented and data-driven User Acquisition Manager to join our on-site team in Indonesia. In this role, you will play a key part in scaling our user base by managing and optimizing paid UA campaigns across major digital platforms. You will work closely with cross-functional teams including creative, analytics, and product to ensure high-performance marketing initiatives for our O&O apps.

Key Responsibilities

• Plan, execute, and optimize user acquisition campaigns across various channels such as Meta, Google, TikTok, AppLovin, and others
• Monitor and analyze daily performance metrics to ensure campaign efficiency and strong ROI
• Collaborate with the creative team to develop, test, and iterate on high-performing ad creatives
• Conduct market and competitor research to identify trends and new opportunities for growth
• Partner with analytics and product teams to track, measure, and attribute campaign performance accurately
• Manage budgets, pacing, and bidding strategies across campaigns to meet KPIs
• Design and implement A/B tests to evaluate campaign effectiveness and audience behavior
• Provide regular performance reports and actionable insights to relevant stakeholders
  
  
  

Requirements

• 2–4 years of experience in performance marketing or user acquisition, preferably in mobile apps or gaming
• Strong knowledge of major ad platforms (Meta Ads, Google Ads, TikTok Ads, AppLovin, etc.)
• Solid analytical skills with a strong grasp of metrics like CPI, ROAS, CTR, CVR, etc.
• Proficiency with tracking tools (MMPs like AppsFlyer, Adjust, or similar)
• Familiarity with creative testing strategies and performance feedback loops
• Comfortable working with data dashboards and spreadsheets (Excel/Google Sheets)
• Excellent communication and collaboration skills
• Fluency in English; Bahasa Indonesia is a plus
  
  
  

What We Offer:

• A dynamic and collaborative work environment
• Career growth opportunities within a fast-paced marketing team
• Competitive salary and benefits package
• The chance to work with a multicultural team and global brands