UA Manager

Tyrads; Kerobokan; On-site; USD 30.000 - 40.000; Full time

Job summary

Join a leading company as a User Acquisition Manager in Indonesia. You will manage and optimize campaigns across various platforms to scale our user base, working closely with teams to drive marketing initiatives for our apps. Enjoy a dynamic environment with career growth opportunities and the chance to work with a multicultural team.

Benefits

Dynamic and collaborative work environment

Career growth opportunities

Competitive salary and benefits package

Qualifications

• 2–4 years of experience in performance marketing or user acquisition.
• Strong knowledge of major ad platforms and analytic metrics.
• Fluency in English; Bahasa Indonesia is a plus.

Responsibilities

• Plan and optimize user acquisition campaigns across digital platforms.
• Monitor metrics like CPI, ROAS, and provide regular performance reports.
• Collaborate with teams to develop and iterate on ad creatives.

Skills

Analytical skills

Communication

Collaboration

Tools

Meta Ads

Google Ads

TikTok Ads

AppLovin

AppsFlyer

Adjust

Job description

Job Title: User Acquisition (UA) Manager
Location: Indonesia (On-site)
Department: Marketing

About the Role

We are seeking a detail-oriented and data-driven User Acquisition Manager to join our on-site team in Indonesia. In this role, you will play a key part in scaling our user base by managing and optimizing paid UA campaigns across major digital platforms. You will work closely with cross-functional teams including creative, analytics, and product to ensure high-performance marketing initiatives for our O&O apps.

Key Responsibilities

• Plan, execute, and optimize user acquisition campaigns across various channels such as Meta, Google, TikTok, AppLovin, and others
• Monitor and analyze daily performance metrics to ensure campaign efficiency and strong ROI
• Collaborate with the creative team to develop, test, and iterate on high-performing ad creatives
• Conduct market and competitor research to identify trends and new opportunities for growth
• Partner with analytics and product teams to track, measure, and attribute campaign performance accurately
• Manage budgets, pacing, and bidding strategies across campaigns to meet KPIs
• Design and implement A/B tests to evaluate campaign effectiveness and audience behavior
• Provide regular performance reports and actionable insights to relevant stakeholders
  
  Requirements
• 2–4 years of experience in performance marketing or user acquisition, preferably in mobile apps or gaming
• Strong knowledge of major ad platforms (Meta Ads, Google Ads, TikTok Ads, AppLovin, etc.)
• Solid analytical skills with a strong grasp of metrics like CPI, ROAS, CTR, CVR, etc.
• Proficiency with tracking tools (MMPs like AppsFlyer, Adjust, or similar)
• Familiarity with creative testing strategies and performance feedback loops
• Comfortable working with data dashboards and spreadsheets (Excel/Google Sheets)
• Excellent communication and collaboration skills
• Fluency in English; Bahasa Indonesia is a plus

What We Offer:

• A dynamic and collaborative work environment
• Career growth opportunities within a fast-paced marketing team
• Competitive salary and benefits package
• The chance to work with a multicultural team and global brands