Trade Marketing Manager

Indofood; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player is seeking a Trade Marketing Manager to lead innovative strategies that drive sales and enhance brand visibility. This role involves analyzing market trends, managing trade promotions, and ensuring effective resource allocation to meet sales objectives. The ideal candidate will possess strong analytical skills and a proven track record in trade marketing, allowing them to develop impactful strategies that resonate with consumers. Join a dynamic team where your insights will shape the future of marketing initiatives and contribute to the company's success.

Qualifications

• Minimum 5 years of experience as a Trade Marketing Manager.
• Strong analytical thinking skills to plan and evaluate programs.

Responsibilities

• Define trade activity to support the sales team in achieving objectives.
• Develop trade marketing strategies aligned with overall marketing goals.
• Analyze market data and provide insights for decision-making.

Skills

Analytical Thinking

Communication Skills

Presentation Skills

Negotiation Skills

Interpersonal Skills

Education

Bachelor's degree in Business

Bachelor's degree in Management

Bachelor's degree in Marketing

Tools

Excel

Job description

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• Define trade activity to support the sales team in achieving the sales objective efficiently.
• Map market investment needs based on internal and external data analysis.
• Assist in developing trade marketing strategies and plans aligned with the company's overall marketing and sales objectives.
• Ensure channel margin improvement through effective and efficient trade investments.
• Lead planning and execution of in-store merchandising and promotional activities.
• Ensure brand visibility, product placement, and the effectiveness of in-store marketing materials.
• Develop and execute trade promotion programs to drive sales and meet targets.
• Analyze the effectiveness of promotions and recommend improvements.
• Collect and analyze market data, competitor activities, and consumer trends to identify opportunities and threats.
• Provide insights to support trade marketing decision-making.
• Analyze customer segmentation, behavior, and preferences to inform targeted marketing and sales efforts.
• Assess product performance and recommend adjustments or product development based on data insights.
• Manage the trade marketing budget, track expenses, and ensure cost-effective resource use.
• Prepare reports on trade marketing performance, sales metrics, and ROI of initiatives.
• Provide recommendations for adjustments and improvements.
• Stay informed about market trends, competitor activities, and customer preferences to make informed decisions and provide insights based on robust data analysis.
• Streamline and improve sales processes to increase efficiency and productivity.

Qualification

• Bachelor's degree in Business, Management, or Marketing.
• Minimum 5 years of experience as a Trade Marketing Manager.
• Strong analytical thinking skills to plan and evaluate programs in MT & GT.
• Good communication, presentation, negotiation, and interpersonal skills.
• Proficient in analytical tools & techniques such as Excel and other programs.

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following qualifications do you have?
• How many years' experience do you have as a Trade Marketing Manager?
• Do you have experience in a sales role?