Trade Marketing Lead: GTM, Retail Growth & ROI

Pengiklan Anonim; Tangerang; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

Pengiklan Anonim is seeking a seasoned Trade Marketing professional to develop and execute strategies across General Trade and Modern Trade in Indonesia. You will lead GTM planning, translate priorities into channel tactics, and drive robust retail execution to maximize sales and visibility.

With 5+ years in FMCG or related fields, you will analyze performance data, optimize trade spend, and partner closely with Sales, Marketing, Operations, and Brand teams to drive aligned, data-driven

Qualifications

• 5+ years of experience in Trade Marketing, Commercial, Sales, FMCG, Retail, Distribution, or related environment.
• Strong understanding of General Trade and Modern Trade.
• Solid commercial and retail acumen, with a track record of translating strategies into execution.
• Strong analytical skills and comfortable working with sales, channel, and trade investment data.
• Experience managing trade spend, promotions, and evaluating ROI / business impact.
• Strong stakeholder management and cross-functional collaboration skills.
• Able to communicate insights and recommendations clearly to both commercial and senior stakeholders.
• Strategic thinker with execution strength; connect numbers, strategy, and market realities.
• Able to adapt in a fast-paced startup environment with evolving priorities.

Responsibilities

• Develop and execute Trade Marketing strategies and programs aligned with business and brand objectives.
• Lead Go-to-Market planning and translate commercial priorities into actionable channel strategies.
• Drive retail execution across General Trade and Modern Trade channels.
• Develop trade programs, promotions, and activation plans to maximize sales, distribution, and visibility.
• Manage and optimize trade spend, ensuring healthy ROI and commercial effectiveness.
• Analyze sales, channel, and market performance to identify opportunities and improve execution.
• Partner with Sales, Marketing, Operations, and Brand Partnership Management to ensure seamless execution.
• Build performance reviews and translate data into clear commercial insights and recommendations.
• Manage relationships with key stakeholders and ensure alignment between strategy and field execution.

Skills

Trade Marketing

Commercial

Sales

FMCG

Retail

Distribution

Job description

Pengiklan Anonim is seeking a seasoned Trade Marketing professional to develop and execute strategies across General Trade and Modern Trade in Indonesia. You will lead GTM planning, translate priorities into channel tactics, and drive robust retail execution to maximize sales and visibility.

With 5+ years in FMCG or related fields, you will analyze performance data, optimize trade spend, and partner closely with Sales, Marketing, Operations, and Brand teams to drive aligned, data-driven