Trade Marketing Executive (Maternity Leave)

Gently; Tangerang Selatan; On-site; IDR 30,000 - 60,000; Full time

Job summary

An established industry player is looking for a detail-oriented Trade Marketing Executive to enhance brand visibility and product availability in retail environments. This role involves executing trade marketing initiatives, collaborating with cross-functional teams, and analyzing market trends to drive sell-out performance. The ideal candidate will possess strong project management skills and a solid background in trade marketing, particularly within the FMCG sector. Join a dynamic team where your contributions will significantly impact brand success and customer engagement.

Qualifications

• 2+ years of experience in Trade Marketing, preferably in FMCG.
• Ability to multitask and adapt in a fast-paced environment.

Responsibilities

• Execute trade marketing programs to support product launches and promotions.
• Monitor and evaluate the effectiveness of trade programs for continuous improvement.

Skills

Project Management

Communication Skills

Data Analytics

Microsoft Office (Excel, PowerPoint)

Customer Behavior Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Data Analytics Tools

Microsoft Excel

Microsoft PowerPoint

Job description

About the Role

We are seeking a detail-oriented and strategic Trade Marketing Executive to execute trade marketing initiatives that drive brand visibility, product availability, and sell-out performance at the point of sale. This role will work cross-functionally with Sales, Marketing, and external partners to implement in-store activities, promotions, and merchandising strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in Trade Marketing, preferably in the FMCG industry.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office (Excel, PowerPoint) and data analytics tools.
• Familiarity with retail environments and customer behavior.
• Ability to multitask and adapt in a fast-paced environment.
• Placement in BSD

Key Responsibilities

• Execute trade marketing programs and campaigns to support product launches, seasonal promotions, and brand strategies.
• Collaborate with the Sales team to understand customer needs and align trade initiatives to support sell-in and sell-out performance.
• Coordinate with Marketing, Finance, and Supply Chain for production and deployment of promotional materials (POSM, display units, signage, etc.).
• Monitor and evaluate the effectiveness of trade programs, collecting feedback and insights for continuous improvement.
• Manage trade marketing budgets, ensuring cost efficiency and ROI.
• Conduct regular market visits to ensure program execution and collect competitor insights.
• Support merchandising guidelines and ensure proper implementation across retail channels (modern trade, traditional trade, general trade, etc.).
• Analyze sell-out data, market trends, and customer behavior to inform strategic decisions.
• Train and support the field sales team with tools, campaign knowledge, and merchandising best practices.