Trade Marketing Executive (Maternity Leave)

Gently; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the FMCG sector is seeking a detail-oriented Trade Marketing Executive to execute impactful trade marketing initiatives. In this role, you will drive brand visibility and product availability through strategic collaborations and in-store activities. The ideal candidate has a background in marketing with over 2 years of practical experience in trade marketing. You will work closely with Sales and Marketing teams to implement successful campaigns that resonate with consumers, while also managing budgets and evaluating program performance.

Qualifications

• 2+ years of experience in Trade Marketing, preferably in FMCG.
• Familiarity with retail environments and customer behavior.
• Ability to multitask in a fast-paced environment.

Responsibilities

• Execute trade marketing programs and campaigns for product launches and seasonal promotions.
• Coordinate with various teams to support promotional material deployment.
• Monitor trade program effectiveness and analyze market trends.

Skills

Project Management

Organizational Skills

Communication

Interpersonal Skills

Data Analytics

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Microsoft Office

Job description

About the Role

We are seeking a detail-oriented and strategic Trade Marketing Executive to execute trade marketing initiatives that drive brand visibility, product availability, and sell-out performance at the point of sale. This role will work cross-functionally with Sales, Marketing, and external partners to implement in-store activities, promotions, and merchandising strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in Trade Marketing, preferably in the FMCG industry.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office (Excel, PowerPoint) and data analytics tools.
• Familiarity with retail environments and customer behavior.
• Ability to multitask and adapt in a fast-paced environment.
• Placement in BSD

Key Responsibilities

• Execute trade marketing programs and campaigns to support product launches, seasonal promotions, and brand strategies.
• Collaborate with the Sales team to understand customer needs and align trade initiatives to support sell-in and sell-out performance.
• Coordinate with Marketing, Finance, and Supply Chain for production and deployment of promotional materials (POSM, display units, signage, etc.).
• Monitor and evaluate the effectiveness of trade programs, collecting feedback and insights for continuous improvement.
• Manage trade marketing budgets, ensuring cost efficiency and ROI.
• Conduct regular market visits to ensure program execution and collect competitor insights.
• Support merchandising guidelines and ensure proper implementation across retail channels (modern trade, traditional trade, general trade, etc.).
• Analyze sell-out data, market trends, and customer behavior to inform strategic decisions.
• Train and support the field sales team with tools, campaign knowledge, and merchandising best practices.