Trade Marketing Executive

PT Pepsico Indonesia Foods And Beverages; Daerah Khusus Ibukota Jakarta; On-site; USD 15.000 - 25.000; Full time

Job summary

A leading company is seeking a Trade Marketing Executive to drive end-to-end execution of Point-of-Sale Materials and activation programs. The role involves managing POSM production, ensuring quality execution in Modern Trade channels, and conducting market analyses to optimize future trade initiatives.

Benefits

Tight-knit group with strong sense of camaraderie

Opportunity to build globally recognized heritage brands

Qualifications

• 2-3 years of experience in Trade Marketing, Brand Activation, or Channel Execution in FMCG.
• Familiar with Modern Trade (MTI, Hyper/Supermarket) environment.
• Strong coordination, project management, and communication skills.

Responsibilities

• Manage full process of POSM production and deployment from briefing to execution.
• Ensure timely and accurate implementation of in-store activations in MT channels.
• Conduct regular market visits to check execution compliance and collect competitor insights.

Skills

Coordination

Project Management

Communication

Education

Bachelor’s degree in Marketing, Business or related field

Job description

The Trade Marketing Executive is responsible for end-to-end execution of Point-of-Sale Materials (POSM) and activation programs across Hypermarkets, Supermarkets, and Modern Trade Independent (MTI) channels. This role ensures that all trade marketing initiatives are implemented effectively in the field, maintaining brand consistency, execution quality, and alignment with commercial objectives. This position is a contract-based employee.

Responsibilities

POSM & Activation Execution

-Manage the full process of POSM production and deployment—from briefing to execution.

-Ensure timely and accurate implementation of in-store activations in MT channels.

-Monitor, evaluate, and report on activation results and effectiveness.

-Coordinate with third-party vendors, creative agencies, and POSM production partners.

-Standardize POSM and activation execution quality across regions.

-Conduct regular review and feedback sessions with vendors to improve execution excellence.

-Work closely with Key Account teams to align on trade plans and priorities.

-Tailor trade activities and visibility tools to fit specific retail environment and shopper behavior in Modern Trade channels.

Monitoring & Reporting

-Conduct regular market visits to check execution compliance and collect competitor insights.

-Provide post-activity evaluations, including ROI analysis and learnings for future improvements.

-Maintain accurate documentation of POSM inventory and usage tracking.

Requirements

Bachelor’s degree in marketing, Business, or related field.

2–3 years of experience in Trade Marketing, Brand Activation, or Channel Execution in FMCG.

Familiar with Modern Trade (MTI, Hyper/Supermarket) environment and dynamics.

Strong coordination, project management, and communication skills.

Hands-on experience managing agencies or third-party vendors is a plus.

Willing to travel for store checks or project implementation if needed.

This role will be facilitated through a third-party employment vendor appointed by PepsiCo Indonesia. By applying, you’re giving consent to share your information with our trusted partner to support your recruitment and employment process.

How many years' experience do you have as a Trade Marketing Executive?

Retail & Consumer Products More than 10,000 employees

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes many iconic brands which contribute over $1 billion each in estimated annual retail sales.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes many iconic brands which contribute over $1 billion each in estimated annual retail sales.

Build globally recognized heritage brands

Chance to create a lasting legacy

Tight-knit group withstrong sense of camaraderie