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PT Bola Dunia Walet, a trusted FMCG company, seeks a Trade Marketing Communication Associate to enhance brand growth. This role involves coordinating in-store promotions, aligning trade activities with communication, and managing cross-team collaborations. Ideal candidates will possess strong marketing skills and experience in the FMCG sector.
Job Title:
Trade Marketing Communication Associate
(Hybrid of Trade Marketing and Communication)
Company:
PT. Bola Dunia Walet
A trusted FMCG company specializing in high-quality agar powder, serving Indonesian families for over 30 years.
Job Type:
Full-time
Job Description
We are seeking a Trade Marketing Communication Associate who will act as a vital bridge between trade execution and public-facing communication. You’ll help ensure that in-store promotions, distributor support, and brand campaigns are well-coordinated, aligned with consumer-facing messages, and consistently executed across channels.
Key Responsibilities:
1. Coordinate In-Store Promotions & Activation (GT & MT)
Plan and implement trade programs: listing, bundling, discounts, and sampling
Coordinate with Sales and retail partners (e.g., Alfamart, Indomaret)
Align promo calendars and ensure timely rollouts
Monitor distributor needs across regions
Ensure consistent branding and timely delivery of materials
3. Bridge Trade Activities to Public Communication
Transform trade activities into consumer-facing content (IG, flyers, website)
Collaborate with the design team for timely visual execution
Ensure integrated messaging across offline and online channels
4. Track Performance & Ensure Brand Consistency
Gather post-promo reports and distributor feedback
Assist in evaluating promo effectiveness and ROI
Maintain visual and verbal brand alignment in trade touchpoints
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related fields
1–3 years experience in Trade Marketing, MarComm, or Brand Activation (FMCG experience preferred)
Strong coordination, multitasking, and communication skills
Proficient in Microsoft Office / Google Suite
Comfortable working with sales/distributor teams and creative teams
Bonus: Basic design understanding (Canva, PowerPoint) or content creation skills
Why Join Us?
Join a heritage FMCG brand with modern ambitions
Play a key role in brand growth & field impact
Collaborate across teams: sales, marketing, design, and distribution
Opportunities to build a portfolio that blends strategy, creativity, and execution