TikTok Shop by Tokopedia - Category Strategist Leader, Fashion (Indonesia)

TIKTOK PTE LTD (TIKTOK); Jakarta Utara; On-site; IDR 498.007.000 - 996.016.000; Full time

Job summary

A leading social media company in Indonesia is seeking a Category Strategist Leader in Fashion to drive traffic and increase sales on their platform. The ideal candidate must have extensive e-commerce experience, leadership skills, and strong analytical abilities. Responsibilities include formulating strategies, managing projects, and optimizing merchant performance in a fast-paced environment.

Qualifications

• Proficiencies in English and Indonesian language required.
• Team management experience is a must.

Responsibilities

• Drive consumer traffic and convert them via campaigns.
• Lead business segment to meet profitability and sales targets.
• Formulate go-to-market and seller growth strategies.
• Monitor merchant ecosystem and identify high-potential opportunities.

Skills

Analytical skills

Project management

Team management

Problem-solving skills

Education

Bachelor's degree or above

Job description

TikTok Shop by Tokopedia - Category Strategist Leader, Fashion (Indonesia)

About The Team: The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Responsibilities:

• Deliver assortment, profitability, and sales/GMV targets by leading the business segment on the needs of the customer and identifying suitable opportunities for Category growth.
• Have an in-depth knowledge of the e-commerce ecosystem, value proposition and writing business proposals by identifying and mapping business strengths and customer needs. Disassemble goals, formulate budget plans, and transforming goals into executable plans.
• Formulate the go-to-market, seller/brand growth and merchandise strategy for local market; evaluate and evolve the strategy to meet business needs;
• Build and monitor the operating index, and work closely with the data team to optimize the data products;
• Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert to risks;
• Help business growth through product optimization, merchant governance and data analysis; understand e-commerce or live broadcast field is a plus;
• Implement and manage important merchant strategies;
• The position requires a leader who can work autonomously in a fast paced, highly demanding and ambiguous environment.

The successful candidate would possess great business judgment, with a track record of strong project delivery, commercial negotiations and relationship management along with deep analytical acumen. Additionally, this position involves working with multiple stakeholders.

Qualifications

Minimum Qualifications

• Minimum Bachelor's degree or above
• Proficiencies in English and Indonesian language
• Team management experience

Preferred Qualifications

• 5 years of experience in ecommerce platform, consulting firm or internet strategy, industry or market research and business analytics with eCommerce relevant experience
• Strong analytic, logical and problem solving skills with good attention to detail
• Big picture thinking, structured, organized, and experienced in managing projects at different scales (planning, root cause identification, risk mitigation, and process optimization)
• Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial