Technical Performance Marketing Specialist

Kids Worldwide Edutainment B.V.; Daerah Khusus Ibukota Jakarta; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in edutainment is looking for a Technical Performance Marketing Specialist with over 5 years of experience. This role will involve leading online marketing and advertising campaigns targeted at the Netherlands and EU markets, working remotely from Indonesia. The ideal candidate is data-driven, technically savvy, and passionate about children's edutainment, with a freelance contract aimed at long-term collaboration.

Qualifications

• 5+ years of proven experience in online performance marketing.
• Hands-on knowledge of online marketing tools and platforms.
• Strong analytical and technical skills for APIs and integrations.

Responsibilities

• Maintain online marketing accounts and tools.
• Create and manage online advertising campaigns.
• Manage and optimize newsletter and subscriber campaigns.

Skills

Analytical skills

Technical skills

Communication

Project management

Tools

Google Ads

Google Analytics

Mailchimp

Ahrefs

Google Tag Manager

Swydo

Cookiebot

Job description

Technical Performance Marketing Specialist

Kids Worldwide Edutainment (KWED) is an impact venture capital firm focused on edutainment (education + entertainment) solutions for kids aged 0-12 years old. We are based in The Hague, Netherlands. We support edutainment start- and scaleups with capital, practical business development, and scaling.

Our portfolio companies range from e-commerce platforms (Toverkast.nl, MontiPlanet.com, Eduye.com), to mobile applications (Kidiyo, Classigogo), to consumer products (Kidiyo, Rebel Cactus, ToolKid), and services (Zit met Pit!).

At KWED, we have a mission to empower happy, healthy and resilient kids through edutainment. We envision a world where all kids play to learn anywhere and anytime. Our Big Hairy Audacious Goal (BHAG) is to be the #1 pioneer in creating an edutainment ecosystem, reaching and positively impacting 100 million kids across diverse communities and backgrounds by 2035.

We are seeking a highly-skilled and proactive Technical Performance Marketing Specialist with 5+ years of proven experience in online performance marketing. This role will be based in Indonesia (fully-remote).

As a Technical Performance Marketing Specialist, you will lead the setup, optimization, and maintenance of our online marketing and analytics systems (60-70%). You will also be responsible for the online advertising and campaigns management of the portfolio brands under KWED (30-40%). This includes campaigns for online advertising (Google, Meta, TikTok, Pinterest), newsletter and subscriber, marketplace, and paid social media. These campaigns are focused on the Netherlands and EU markets, as well as distribution in the US with a goal to drive sales.

The ideal candidate is technically strong, data-driven, and experienced with a broad range of online marketing tools and platforms.

You will determine your work hours. Once determined, you will stick to the agreed work hours. Your work hours may be adjusted in joint consultation.

You will work directly with the Online Marketeer. You will largely work independently. Communication via email, chat and video call will take place as required. Weekly video calls will be scheduled to discuss progress.

Responsibilities:

Maintain online marketing accounts, tools (Google marketing, social media, Mailchimp, Ahrefs, Swydo, Cookiebot) and systems (Monday.com workspace, Google Workspace, domain configuration and DNS management)

Create and manage online advertising campaigns (Google, Meta, TikTok, Pinterest)

Manage and optimize newsletter and subscriber campaigns (primarily via Mailchimp)

Manage online marketplace presence and campaigns optimization (Amazon, e-tailize)

Work with APIs and coordinate marketing platform integrations (Mailchimp, social media, online marketplaces) for automation and performance tracking

Requirements:

5+ years of proven experience in online performance marketing

Hands-on working knowledge of online marketing tools (Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Mailchimp, Ahrefs, Swydo, Cookiebot) and platform (Google, Meta, TikTok, Pinterest)

Strong analytical and technical skills, especially in APIs and integrations

Experience with search engine optimization (SEO), app store optimization (ASO) and online marketplace optimization

Excellent verbal and written English communication skills

Ability to work independently, proactively and cross-functionally in a fast-paced environment with strong work ethic and attention to details

Affinity with edutainment (education + entertainment) for children and its corresponding target audience (parents of young children) is a plus point

Conditions:

Agreement of service: Freelance contract. The objective is to work together for the long term

Requirement to comply with applicable laws as a freelancer or independent contractor in respective country of residence

Work hours per week: 40 hours

Work environment: Dedicated quiet workspace without distractions

Work equipment: Usage of own laptop or desktop computer with access to reliable high-speed internet

Cover letter (in English). In your cover letter, please state your earliest start date and your expected monthly salary (for 40 hours per week in EUR or local currency)

Selected candidates will be invited for an initial screening call and followed by interview(s) with the team. We are a fully-remote team. The entire hiring process will take place remotely via video calls (Google Meet).

All applications are treated with the utmost discretion. By sending an application, you understand that your data will be solely held and used for the purposes of candidacy consideration by Kids Worldwide Edutainment’s Group of Companies.